{"id":18236,"date":"2026-06-11T14:03:15","date_gmt":"2026-06-11T12:03:15","guid":{"rendered":"https:\/\/stage.acl.at\/?p=18236"},"modified":"2026-06-12T21:47:29","modified_gmt":"2026-06-12T19:47:29","slug":"kastner-oehler","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/referenzen\/kastner-oehler\/","title":{"rendered":"Referenz Kastner &#038; \u00d6hler"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpxz6jeh-0feea2c08257f2ee9513576d004aa924\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n<\/style>\n<div id='av-mpxz6jeh-0feea2c08257f2ee9513576d004aa924'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-video acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill'> <span data-av_svg_icon='dot' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7\" height=\"32\" viewbox=\"0 0 7 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Dot<\/title>\n<desc id='av-svg-desc-1'>Dot<\/desc>\n<path d=\"M3.52 12.48q1.472 0 2.496 1.024t1.024 2.496q0 1.408-1.024 2.464t-2.496 1.056-2.496-1.056-1.024-2.464q0-1.472 1.024-2.496t2.496-1.024z\"><\/path>\n<\/svg><\/span> <span>Cross Channel &amp; Online Shop<\/span><\/div><div class='acl-hero-banner-subtext'><p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-18238\" src=\"https:\/\/stage.acl.at\/wp-content\/uploads\/2026\/06\/Logo-Kastner-Oehler_900x700px.png\" alt=\"Logo Kastner &amp; \u00d6hler im Format 900x700px\" width=\"250\" height=\"126\" \/><\/p>\n<ul>\n<li><strong>Kunde seit:<\/strong> 2013<\/li>\n<li><strong>L\u00f6sungen im Einsatz:<\/strong>\u00a0<a href=\"https:\/\/stage.acl.at\/loesungen\/ordermanagement\/\">ACL insight<\/a>,\u00a0<a href=\"https:\/\/stage.acl.at\/loesungen\/produktinformationsmanagement\">PIM<\/a>,\u00a0<a href=\"https:\/\/stage.acl.at\/loesungen\/it-infrastruktur-betrieb\">IT-Betrieb<\/a>,\u00a0<a href=\"https:\/\/stage.acl.at\/loesungen\/customerservice-support\">Customer Service<\/a>,\u00a0<a href=\"https:\/\/stage.acl.at\/loesungen\/debitorenmanagement\">Debitorenmanagement<\/a><\/li>\n<\/ul>\n<\/div><\/div><div class='acl-hero-banner-video'><div class='avia-video avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed' data-original_url='https:\/\/www.youtube.com\/watch?v=he2BSlFYQ80'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Kastner &amp; \u00d6hler Vorstand Mag. Martin W\u00e4g - Interview mit ACL\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/he2BSlFYQ80?feature=oembed&enablejsapi=1&origin=https:\/\/www.acl.at&autoplay=1&loop=0&controls=1&mute=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class='avia_playpause_icon'><\/div><\/div><\/div><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-atfzrs-4d86aaa966f71c4cfd2e7e79e11cb75d main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2pyj3co-0962395bd0e7b5030df2edd406863a09 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-2pyj3co-0962395bd0e7b5030df2edd406863a09 av_one_half  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1jvaws8-44b34c67aadc3d742ec93697c98786dc\">\n.acl-heading.av-1jvaws8-44b34c67aadc3d742ec93697c98786dc .acl-heading-title{\ntext-transform:none;\n}\n.acl-heading.av-1jvaws8-44b34c67aadc3d742ec93697c98786dc .acl-heading-part2{\ncolor:#F0A844;\n}\n<\/style>\n<div  class='acl-heading av-1jvaws8-44b34c67aadc3d742ec93697c98786dc acl-heading-left  avia-builder-el-3  avia-builder-el-no-sibling'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part2'>Omnichannel-Commerce <\/span> <span class='acl-heading-part3'>f\u00fcr ein traditionsreiches Modehaus<\/span><\/h2><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ysso3c-70a16dfec7421739daa10b52cea5f675 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-moqsmw-9afa77f730971fff1199b025026cffb0\">\n#top .av_textblock_section.av-moqsmw-9afa77f730971fff1199b025026cffb0 .avia_textblock{\ncolor:#666666;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-moqsmw-9afa77f730971fff1199b025026cffb0'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Kastner &amp; \u00d6hler ist das gr\u00f6\u00dfte Modeunternehmen in \u00f6sterreichischem Besitz, welches mit Innovation und Qualit\u00e4t internationales Format in der Modewelt erreicht hat. Das 1873 gegr\u00fcndete Familienunternehmen kann auf eine fast 150 Jahre lange Erfolgsgeschichte zur\u00fcckblicken \u2013 und schon seit den Anf\u00e4ngen ist das Unternehmen seiner Zeit voraus: Kastner &amp; \u00d6hler geh\u00f6rt zu den Mitbegr\u00fcndern des Versandhandels in Europa und investiert seit jeher in ein Einkaufserlebnis, das Kunden fasziniert und inspiriert. Diese Experience wird mit dem Traditionshaus in Graz, durch ein beeindruckendes Filialnetz sowie durch die beiden Online-Shops\u00a0<a href=\"https:\/\/www.kastner-oehler.at\/\">kastner-oehler.at<\/a>\u00a0und\u00a0<a href=\"https:\/\/www.gigasport.at\/\">gigasport.at<\/a>\u00a0realisiert.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-clony0-9e65d77a1506df8bfaefc3e836d11925 main_color avia-section-default avia-no-border-styling  avia-builder-el-6  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2zaofi0-fbad193e1dd4b5a46ff63d5b52209970 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-2zaofi0-fbad193e1dd4b5a46ff63d5b52209970 av_one_half  avia-builder-el-7  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><p><div  class='avia-button-wrap av-oojo6w-1c9538e524ea0454903a9207624d677e-wrap avia-button-left  avia-builder-el-8  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-oojo6w-1c9538e524ea0454903a9207624d677e\">\n#top #wrap_all .avia-button.av-oojo6w-1c9538e524ea0454903a9207624d677e{\nbackground-color:#fef7ee;\nborder-color:rgba(240,168,68,0.35);\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-oojo6w-1c9538e524ea0454903a9207624d677e:hover{\nbackground-color:#fef7ee;\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-oojo6w-1c9538e524ea0454903a9207624d677e .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-oojo6w-1c9538e524ea0454903a9207624d677e:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-oojo6w-1c9538e524ea0454903a9207624d677e av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"ACL insight &amp; PIM\"><span class='avia_iconbox_title' >ACL insight &amp; PIM<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpxty2vm-2c4ca4e8b0dcc8a7b27d59341b63194c\">\n.acl-heading.av-mpxty2vm-2c4ca4e8b0dcc8a7b27d59341b63194c{\nmargin:10px 0 0 0;\n}\n.acl-heading.av-mpxty2vm-2c4ca4e8b0dcc8a7b27d59341b63194c .acl-heading-title{\ntext-transform:none;\n}\n<\/style>\n<div  class='acl-heading av-mpxty2vm-2c4ca4e8b0dcc8a7b27d59341b63194c acl-heading-left  avia-builder-el-9  el_after_av_button  el_before_av_textblock'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>L\u00f6sungsansatz<\/span><\/h2><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpo218oa-40f07bc3d488eb5eef30e122af0fb398\">\n#top .av_textblock_section.av-mpo218oa-40f07bc3d488eb5eef30e122af0fb398 .avia_textblock{\ncolor:#666666;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-mpo218oa-40f07bc3d488eb5eef30e122af0fb398'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p style=\"text-align: left;\">Entsprechend ihrem Innovationsgedanken betreibt Kastner &amp; \u00d6hler seine verschiedenen Vertriebskan\u00e4le nicht einfach nur getrennt voneinander. Seit dem Einstieg in den E-Commerce in 2014 steht die Verkn\u00fcpfung aller Kan\u00e4le im Fokus:\u00a0<strong>Omnichannel<\/strong> lautet die Strategie. Der Ausbau vom Offline-Kaufhaus zum Omnichannel Handelshaus wurde mit der ACL in einer ganzheitlichen Supply-Chain neu aufgesetzt.<\/p>\n<p style=\"text-align: left;\">Daf\u00fcr wurde ein <strong>Full-Responsive Online Shop<\/strong>\u00a0entwickelt, welcher in Kombination mit einem <strong>State-of-the-Art PIM System<\/strong>\u00a0und der\u00a0<strong>Unified Commerce Plattform ACL insight<\/strong> fungiert. Das Systemdesign erm\u00f6glicht einen Ausbau der Omnichannel Services sowie eine Integration der POS Systeme und ist die Basis f\u00fcr ein stabiles digitales Wachstum. Neben dieser E-Commerce-L\u00f6sung wird auch das Customer Service \u00fcber die ACL abgewickelt.<\/p>\n<div class=\"avia-icon-list-container av-m3zzu5di-0a0bcb39f8f66566d0c288b3353a90b2 avia-builder-el-12 el_after_av_textblock avia-builder-el-last\" style=\"text-align: left;\"><\/div>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-tdr2bc-b42107b69ba73717cc3e136f4fc1b5e9\">\n@keyframes av_boxShadowEffect_av-tdr2bc-b42107b69ba73717cc3e136f4fc1b5e9-column {\n0%   { box-shadow:  0 0 0 0 #f2f2f2f; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #f2f2f2f; opacity: 1; }\n}\n.flex_column.av-tdr2bc-b42107b69ba73717cc3e136f4fc1b5e9{\nbox-shadow: 0 0 10px 0 #f2f2f2f;\n}\n<\/style>\n<div  class='flex_column av-tdr2bc-b42107b69ba73717cc3e136f4fc1b5e9 av_one_half  avia-builder-el-11  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle shadow-not-animated'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq6cr344-5211418aa2625e8ae11a9daf2cd76dfa\">\n.avia-image-container.av-mq6cr344-5211418aa2625e8ae11a9daf2cd76dfa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq6cr344-5211418aa2625e8ae11a9daf2cd76dfa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq6cr344-5211418aa2625e8ae11a9daf2cd76dfa av-styling- hr-center avia-align-center  avia-builder-el-12  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18239 avia-img-lazy-loading-not-18239 avia_image' src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1.webp\" alt='' title='KOE_mockup_1175x783-710x375'  height=\"375\" width=\"710\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1.webp 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KOE_mockup_1175x783-710x375-1-705x372.webp 705w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. 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av-align-middle'     ><p><div  class='avia-button-wrap av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22-wrap avia-button-left  avia-builder-el-17  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22\">\n#top #wrap_all .avia-button.av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:#edae44;\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-mpqmrod0-78758a4974d91e8401fb68f6e427eb22 av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"\u00dcberblick\"><span class='avia_iconbox_title' >\u00dcberblick<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mpxu26i1-d8e4cf04d20f336256d31d661f3f5b4b\">\n.acl-heading.av-mpxu26i1-d8e4cf04d20f336256d31d661f3f5b4b{\nmargin:10px 0 0 0;\n}\n.acl-heading.av-mpxu26i1-d8e4cf04d20f336256d31d661f3f5b4b .acl-heading-title{\ntext-transform:none;\n}\n<\/style>\n<div  class='acl-heading av-mpxu26i1-d8e4cf04d20f336256d31d661f3f5b4b acl-heading-left  avia-builder-el-18  el_after_av_button  el_before_av_toggle_container'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>L\u00f6sungskomponenten<\/span><\/h2><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb\">\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler{\nborder:none;\nborder-bottom-style:solid;\nborder-bottom-width:1px;\nborder-bottom-color:currentColor;\nborder-color:#e1e1e1;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler.activeTitle{\nborder:none;\ncolor:#edae44;\nborder-color:#edae44;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler:hover{\nborder:none;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler:not(.activeTitle):hover{\nborder:none;\ncolor:#edae44;\nbackground-color:#ffffff;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler:not(.activeTitle):hover .toggle_icon, #top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler:not(.activeTitle):hover .toggle_icon *{\nborder-color:#edae44 !important;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler .toggle_icon{\ncolor:#edae44;\nborder-color:#edae44;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb p.toggler .toggle_icon > span{\ncolor:#edae44;\nborder-color:#edae44;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb .toggle_wrap .toggle_content{\nborder:none;\nborder-color:#e1e1e1;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb .single_toggle{\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-radius:16px 16px 16px 16px;\nmargin:0 15px 15px 15px;\n}\n#top .togglecontainer.av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb .single_toggle:hover{\nborder-color:#f0c282;\n}\n<\/style>\n<div  class='togglecontainer av-mq95mil6-50b87dfcbf17b9e453601d722c48dbeb av-elegant-toggle  avia-builder-el-19  el_after_acl_heading  avia-builder-el-last  toggle_close_all' >\n<section class='av_toggle_section av-mq95i8ui-e44caedbf1162ef8b177ad19474c82c6'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-1' data-fake-id='#toggle-id-1' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-1' data-slide-speed=\"200\" data-title=\"OXID eShop Online Shop L\u00f6sung\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: OXID eShop Online Shop L\u00f6sung\" data-aria_expanded=\"Click to collapse: OXID eShop Online Shop L\u00f6sung\">OXID eShop Online Shop L\u00f6sung<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-1' aria-labelledby='toggle-toggle-id-1' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>F\u00fcr die beiden Marken Kastner &amp; \u00d6hler und Gigasport wurde zu Beginn ein Full-Responsive\u00a0<a href=\"\/en\/loesungen\/e-commerce\/\">Online Shop<\/a>\u00a0auf Basis des OXID eShop Shopsystems entwickelt, welcher nahtlos via SOAP Standard-Schnittstellen an die umliegende Systemlandschaft (PIM, CRM, PSP, OMS) integriert wurde. In Folge der Internationalisierung von Kastner &amp; \u00d6hler erfolgte ein Rollout der Online Shops in der Schweiz und in Deutschland. Daf\u00fcr wurden vorab die bei der ACL bestehenden Systeme auf den neusten technischen Stand gebracht, um f\u00fcr die unterschiedlichen Anforderungen bestens ger\u00fcstet zu sein.<\/p>\n<p><strong>Weitere Shop-Features im \u00dcberblick:\u00a0<\/strong>Suchoptimierungen mittels FACT-Finder, Click &amp; Reserve, Click &amp; Collect, Pluscard Integration, Kauf und Einl\u00f6sen von Geschenkkarten und vieles mehr!<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mq95jcq0-8145fbd1634eb56ca3ea856d7329bb6d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-2' data-fake-id='#toggle-id-2' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-2' data-slide-speed=\"200\" data-title=\" ACL insight Unified Commerce Platform\" data-title-open=\"\" data-aria_collapsed=\"Click to expand:  ACL insight Unified Commerce Platform\" data-aria_expanded=\"Click to collapse:  ACL insight Unified Commerce Platform\"> ACL insight Unified Commerce Platform<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-2' aria-labelledby='toggle-toggle-id-2' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p><span class=\"TextRun SCXW231416435 BCX0\" lang=\"DE-DE\" xml:lang=\"DE-DE\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW231416435 BCX0\">Automatische Erstellung von Langbeschreibungen basierend auf Artikel-Attributen, inklusive Produktbeschreibungen in f\u00fcnf zus\u00e4tzlichen Sprachen.<\/span><\/span><\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mq95jppi-cc7c68ed1f34d803c54d950beada24f0'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-3' data-fake-id='#toggle-id-3' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-3' data-slide-speed=\"200\" data-title=\"PIM Produktdatenmanagement\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: PIM Produktdatenmanagement\" data-aria_expanded=\"Click to collapse: PIM Produktdatenmanagement\">PIM Produktdatenmanagement<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-3' aria-labelledby='toggle-toggle-id-3' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Ein weiteres Bestandteil der L\u00f6sung war das\u00a0<a href=\"\/en\/solutions\/pim-loesungen\/\">Produktinformationsmanagement<\/a>\u00a0(kurz PIM), mit dem ERP-Artikeldaten synchronisiert und dort automatisch kategorisiert werden.<\/p>\n<p>Alle Daten sowie Workflows k\u00f6nnen durch Kastner &amp; \u00d6hler Content Manager angereichert und angepasst werden. Zudem k\u00f6nnen jegliche Produktfeeds (idF Sh\u00f6pping) f\u00fcr eine vollautomatisierte Anbindung erstellt werden.<\/p>\n<\/div><\/div><\/div><\/section>\n<section class='av_toggle_section av-mq95mgnv-edbe26feda3616a542a21eeee7504f0d'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div role=\"tablist\" class=\"single_toggle\" data-tags=\"{All} \"  ><p id='toggle-toggle-id-4' data-fake-id='#toggle-id-4' class='toggler  av-title-above av-inherit-border-color'  itemprop=\"headline\"  role='tab' tabindex='0' aria-controls='toggle-id-4' data-slide-speed=\"200\" data-title=\"Business Process Outsourcing Services\" data-title-open=\"\" data-aria_collapsed=\"Click to expand: Business Process Outsourcing Services\" data-aria_expanded=\"Click to collapse: Business Process Outsourcing Services\">Business Process Outsourcing Services<span class=\"toggle_icon\"><span class=\"vert_icon\"><\/span><span class=\"hor_icon\"><\/span><\/span><\/p><div id='toggle-id-4' aria-labelledby='toggle-toggle-id-4' role='region' class='toggle_wrap  av-title-above'  ><div class='toggle_content invers-color av-inherit-border-color'  itemprop=\"text\" ><p>Neben der technischen L\u00f6sung wickelt die ACL die\u00a0<a href=\"\/en\/loesungen\/debitorenmanagement\/\">Debitorenverwaltung\u00a0<\/a>sowie die Second Level\u00a0<a href=\"\/en\/loesungen\/customerservice-support\/\">Customer Service<\/a>\u00a0f\u00fcr Kastner &amp; \u00d6hler ab.<\/p>\n<p>Dabei greifen ACL Agents auf unterschiedliche Interfaces der Unified Commerce Plattform ACL insight zur\u00fcck und arbeiten somit mit Echtzeit-Daten aus allen verbundenen Systemen. Beispielsweise kann \u00fcber das Customer Modul Auskunft zu Bestellungen gegeben oder Bestellungen bearbeitet sowie storniert werden.<\/p>\n<\/div><\/div><\/div><\/section>\n<\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ttu6d8-4a1beff748622c9d0c63be94ea92c2c6\">\n.avia-section.av-1ttu6d8-4a1beff748622c9d0c63be94ea92c2c6{\nbackground-color:#f0f0f0;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_4'  class='avia-section av-1ttu6d8-4a1beff748622c9d0c63be94ea92c2c6 main_color avia-section-default avia-no-border-styling  avia-builder-el-20  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-13qzqjg-9bfafafbe3642e868562c1826f4bb5a9 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-13qzqjg-9bfafafbe3642e868562c1826f4bb5a9 av_one_half  avia-builder-el-21  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq973586-6362bfa530238d2a2d8c9546f6cb4d41\">\n#top .av_textblock_section.av-mq973586-6362bfa530238d2a2d8c9546f6cb4d41 .avia_textblock{\ncolor:#666666;\ntext-align:center;\n}\n<\/style>\n<section  class='av_textblock_section av-mq973586-6362bfa530238d2a2d8c9546f6cb4d41'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p class=\"image-text__title\" style=\"text-align: left;\"><strong>Was Kastner &amp; \u00d6hler \u00fcber unsere Zusammenarbeit sagt?<\/strong><\/p>\n<p style=\"text-align: left;\">Seid gespannt und erf\u00e4hrt mehr dazu im Interview mit Vorstand Mag. Martin W\u00e4g.<\/p>\n<div class=\"avia-icon-list-container av-m3zzu5di-0a0bcb39f8f66566d0c288b3353a90b2 avia-builder-el-12 el_after_av_textblock avia-builder-el-last\" style=\"text-align: left;\"><\/div>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-wfwabg-46535d9da38509724ff0471be8180bfb av_one_half flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-video av-mq9746pm-5810a3e8f120e89f0a9991dadb7d4856 avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/youtu.be\/he2BSlFYQ80'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Kastner &amp; \u00d6hler Vorstand Mag. Martin W\u00e4g - Interview mit ACL\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/he2BSlFYQ80?feature=oembed&enablejsapi=1&origin=https:\/\/www.acl.at&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-3deamyk-ec9545c3b144e32f8309dfd8aabcbeeb main_color avia-section-default avia-no-border-styling avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2unhxx8-57dcd875909d4bad52b6c6c294e9bf61 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-2unhxx8-57dcd875909d4bad52b6c6c294e9bf61 av_one_half first flex_column_table_cell av-equal-height-column av-align-middle'     ><p><div  class='avia-button-wrap av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168-wrap avia-button-left  avia-builder-el-22  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168\">\n#top #wrap_all .avia-button.av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:#edae44;\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-2lm6ozg-699399f4f9fb0c5e4a97af695ae5e168 av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"AI-basierte Internationalisierung\"><span class='avia_iconbox_title' >AI-basierte Internationalisierung<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-283vu2k-ab94179e45087e0727e82fa4595f46b7\">\n.acl-heading.av-283vu2k-ab94179e45087e0727e82fa4595f46b7{\nmargin:15px 0 0 0;\n}\n.acl-heading.av-283vu2k-ab94179e45087e0727e82fa4595f46b7 .acl-heading-title{\ntext-transform:none;\n}\n.acl-heading.av-283vu2k-ab94179e45087e0727e82fa4595f46b7 .acl-heading-part2{\ncolor:#F0A844;\n}\n<\/style>\n<div  class='acl-heading av-283vu2k-ab94179e45087e0727e82fa4595f46b7 acl-heading-left  avia-builder-el-23  el_after_av_button  el_before_av_textblock'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part2'>Drei neue M\u00e4rkte. <\/span> <span class='acl-heading-part3'>Ein intelligentes Setup.<\/span><\/h2><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ope35o-f589465eb54a7c43486a32797d1e8f56\">\n#top .av_textblock_section.av-1ope35o-f589465eb54a7c43486a32797d1e8f56 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-1ope35o-f589465eb54a7c43486a32797d1e8f56'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p data-start=\"309\" data-end=\"730\">Kastner &amp; \u00d6hler ist als \u00f6sterreichische Premium-Handelsmarke bereits seit mehreren Jahren erfolgreich mit eigenen Onlineshops in Deutschland und der Schweiz vertreten. Mit dem n\u00e4chsten strategischen Expansionsschritt wurden in Q4 2025 zus\u00e4tzlich\u00a0<strong data-start=\"555\" data-end=\"613\">drei neue Webshops f\u00fcr Frankreich, Spanien und Italien<\/strong>\u00a0live gesetzt, um Kund:innen auch in ihren jeweiligen Landessprachen ein nahtloses Einkaufserlebnis zu erm\u00f6glichen.<\/p>\n<p data-start=\"732\" data-end=\"1189\">Die Internationalisierung wurde dabei konsequent\u00a0<strong data-start=\"781\" data-end=\"805\">AI-basiert umgesetzt<\/strong>: Produktdaten und Webshop-Content werden zentral \u00fcber das\u00a0<strong data-start=\"864\" data-end=\"875\">ACL PIM<\/strong>\u00a0automatisiert \u00fcbersetzt und gepflegt, w\u00e4hrend\u00a0<strong data-start=\"922\" data-end=\"937\">ACL insight<\/strong>\u00a0den Kundenservice mit KI-gest\u00fctzten \u00dcbersetzungs- und Kommunikationsprozessen unterst\u00fctzt. Dadurch kann Kastner &amp; \u00d6hler internationales Wachstum effizient skalieren \u2013 ohne hohe zus\u00e4tzliche Investitionen in manuelle \u00dcbersetzungs- und Serviceprozesse.<\/p>\n<p data-start=\"1191\" data-end=\"1298\"><strong data-start=\"1191\" data-end=\"1267\">Du m\u00f6chtest mehr \u00fcber skalierbare Internationalisierung mit AI erfahren?<\/strong><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b-wrap avia-button-left  avia-builder-el-25  el_after_av_textblock  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b\">\n#top #wrap_all .avia-button.av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:rgba(240,168,68,0.35);\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-radius:25px 25px 25px 25px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b:hover .avia_button_background{\nborder-radius:25px 25px 25px 25px;\n}\n#top #wrap_all .avia-button.av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/kontakt\/'  class='avia-button av-mq95y4vr-bbb6dbb05a01d998081d1179881e019b av-link-btn avia-icon_select-yes-right-icon avia-size-small avia-position-left'   aria-label=\"Let\u2019s talk\"><span class='avia_iconbox_title' >Let\u2019s talk<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-5' aria-describedby='av-svg-desc-5' role=\"graphics-symbol\">\n<title id='av-svg-title-5'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-5'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><\/a><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div class='flex_column_table av-1ahdaws-de12bf48f0dd7159ba19296f139d0194 sc-av_one_half av-equal-height-column-flextable'><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1ahdaws-de12bf48f0dd7159ba19296f139d0194\">\n@keyframes av_boxShadowEffect_av-1ahdaws-de12bf48f0dd7159ba19296f139d0194-column {\n0%   { box-shadow:  0 0 0 0 #f2f2f2f; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #f2f2f2f; opacity: 1; }\n}\n.flex_column.av-1ahdaws-de12bf48f0dd7159ba19296f139d0194{\nbox-shadow: 0 0 10px 0 #f2f2f2f;\n}\n<\/style>\n<div  class='flex_column av-1ahdaws-de12bf48f0dd7159ba19296f139d0194 av_one_half  avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle shadow-not-animated'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-obe0t8-c7baacc25c03368818b8d02fa9f5dac6\">\n.avia-image-container.av-obe0t8-c7baacc25c03368818b8d02fa9f5dac6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-obe0t8-c7baacc25c03368818b8d02fa9f5dac6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-obe0t8-c7baacc25c03368818b8d02fa9f5dac6 av-styling- hr-center avia-align-center  avia-builder-el-27  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18252 avia-img-lazy-loading-not-18252 avia_image' src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1.webp\" alt='Europakarte der K&amp;\u00d6 Internationalisierung - L\u00e4nderk\u00fcrzel: AT, DE, CH, FR, ES, IT' title='Europakarte_KO-Internationalisierung_Laender-1418x1500'  height=\"1500\" width=\"1418\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1.webp 1418w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-284x300.webp 284w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-974x1030.webp 974w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-768x812.webp 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-11x12.webp 11w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-95x100.webp 95w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-123x130.webp 123w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-293x310.webp 293w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Europakarte_KO-Internationalisierung_Laender-1418x1500-1-666x705.webp 666w\" sizes=\"(max-width: 1418px) 100vw, 1418px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-3e7eqfw-75bb895d821092dbe688071e5b0a2780 main_color avia-section-default avia-no-border-styling  avia-builder-el-28  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ac00u4-a8cc22de16b062e944874c7bae92feac sc-av_one_half av-mobile-columns-flex av-columns-reverse av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ac00u4-a8cc22de16b062e944874c7bae92feac\">\n@keyframes av_boxShadowEffect_av-ac00u4-a8cc22de16b062e944874c7bae92feac-column {\n0%   { box-shadow:  0 0 0 0 #f2f2f2f; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #f2f2f2f; opacity: 1; }\n}\n.flex_column.av-ac00u4-a8cc22de16b062e944874c7bae92feac{\nbox-shadow: 0 0 10px 0 #f2f2f2f;\n}\n<\/style>\n<div  class='flex_column av-ac00u4-a8cc22de16b062e944874c7bae92feac av_one_half  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle shadow-not-animated'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq961jwl-0515009cfd4a2520209c1c54961f6b00\">\n.avia-image-container.av-mq961jwl-0515009cfd4a2520209c1c54961f6b00 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq961jwl-0515009cfd4a2520209c1c54961f6b00 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq961jwl-0515009cfd4a2520209c1c54961f6b00 av-styling- hr-center avia-align-center  avia-builder-el-30  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18254 avia-img-lazy-loading-not-18254 avia_image' src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1.webp\" alt='Kastner und \u00d6hler sowie Gigasport Kundenapp' title='KO_Gigasport-App-1030x619'  height=\"619\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1.webp 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-300x180.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-768x462.webp 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-18x12.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-100x60.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-130x78.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-516x310.webp 516w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO_Gigasport-App-1030x619-1-705x424.webp 705w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2jlo3i4-e2941e045b3c8cffdb4a76b4cffeeb56 av_one_half  avia-builder-el-31  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle'     ><p><div  class='avia-button-wrap av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7-wrap avia-button-left  avia-builder-el-32  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7\">\n#top #wrap_all .avia-button.av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:#edae44;\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-mq961v51-7e0dd9e86443c5765fbd646c0b87e8e7 av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"Kundenbindung leicht gemacht\"><span class='avia_iconbox_title' >Kundenbindung leicht gemacht<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq962418-96a6e5e31c5405bcf5ba1cb65e8c8e2a\">\n.acl-heading.av-mq962418-96a6e5e31c5405bcf5ba1cb65e8c8e2a{\nmargin:15px 0 0 0;\n}\n.acl-heading.av-mq962418-96a6e5e31c5405bcf5ba1cb65e8c8e2a .acl-heading-title{\ntext-transform:none;\n}\n.acl-heading.av-mq962418-96a6e5e31c5405bcf5ba1cb65e8c8e2a .acl-heading-part2{\ncolor:#F0A844;\n}\n<\/style>\n<div  class='acl-heading av-mq962418-96a6e5e31c5405bcf5ba1cb65e8c8e2a acl-heading-left  avia-builder-el-33  el_after_av_button  el_before_av_textblock'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>Die App f\u00fcr Kund:innen<\/span><\/h2><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq962b3t-8813b7f76ca1bb050b02848a5e1edcba\">\n#top .av_textblock_section.av-mq962b3t-8813b7f76ca1bb050b02848a5e1edcba .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-mq962b3t-8813b7f76ca1bb050b02848a5e1edcba'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>Im Rahmen dieses Projekts wurde die neue Kunden-App von Kastner &amp; \u00d6hler sowie Gigasport entwickelt, um die digitale Kundenbindung zu st\u00e4rken und das Einkaufserlebnis zu optimieren. Die App integriert die digitale PlusCard und bietet den Kund:innen eine Reihe praktischer Funktionen:<\/p>\n<ul>\n<li><strong>Digitale PlusCard:<\/strong>\u00a0Punkte sammeln und einsehen<\/li>\n<li><strong>Aktionen &amp; Angebote:<\/strong>\u00a0Alle Sonderaktionen auf einen Blick<\/li>\n<li><strong>Einkaufs\u00fcbersicht<\/strong>: Digitale Rechnungen, Sendungsverfolgung und Retourenscheine<\/li>\n<li><strong>Zugang zu Online-Shops<\/strong>: Direkter Zugriff auf die Online-Shops von Kastner &amp; \u00d6hler und Gigasport<\/li>\n<\/ul>\n<p>Die App wurde technisch an verschiedenen Systemen angebunden: Salesforce Loyalty, Keycloak als Identity Provider, CMS-Einbindung etc. Zus\u00e4tzlich erfolgte die Anbindung an den Shop \u00fcber ReactNative, unterst\u00fctzt durch eine erweiterte PIM-Integration zur Anzeige von Gutscheinen und Aktionen. Mit dieser L\u00f6sung setzt Kastner &amp; \u00d6hler einen wichtigen Schritt in Richtung einer verbesserten digitalen Kundenbindung und Umsetzung ihrer Digitalisierungsstrategie.<\/p>\n<\/div><\/section><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-21rm8qk-134af5cff03062de09ad0c88e4fb9f61 main_color avia-section-default avia-no-border-styling  avia-builder-el-35  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18236'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1jokqqk-e2ac62a23aed92e0ecc779eb6a2e8f5a sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-1jokqqk-e2ac62a23aed92e0ecc779eb6a2e8f5a av_one_half  avia-builder-el-36  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><p><div  class='avia-button-wrap av-mq9631gk-1e546a8346069a5ce96177e1259ec520-wrap avia-button-left  avia-builder-el-37  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq9631gk-1e546a8346069a5ce96177e1259ec520\">\n#top #wrap_all .avia-button.av-mq9631gk-1e546a8346069a5ce96177e1259ec520{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:#edae44;\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mq9631gk-1e546a8346069a5ce96177e1259ec520:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mq9631gk-1e546a8346069a5ce96177e1259ec520 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-mq9631gk-1e546a8346069a5ce96177e1259ec520:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-mq9631gk-1e546a8346069a5ce96177e1259ec520 av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"Produktinnovation\"><span class='avia_iconbox_title' >Produktinnovation<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq96366s-e2b94c507245077e0e552f24329716d6\">\n.acl-heading.av-mq96366s-e2b94c507245077e0e552f24329716d6{\nmargin:15px 0 0 0;\n}\n.acl-heading.av-mq96366s-e2b94c507245077e0e552f24329716d6 .acl-heading-title{\ntext-transform:none;\n}\n.acl-heading.av-mq96366s-e2b94c507245077e0e552f24329716d6 .acl-heading-part2{\ncolor:#F0A844;\n}\n<\/style>\n<div  class='acl-heading av-mq96366s-e2b94c507245077e0e552f24329716d6 acl-heading-left  avia-builder-el-38  el_after_av_button  el_before_av_textblock'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>InStore Fulfillment App<\/span><\/h2><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq9646g4-2470a10c03ec162d9e386c2e6377d457\">\n#top .av_textblock_section.av-mq9646g4-2470a10c03ec162d9e386c2e6377d457 .avia_textblock{\ncolor:#666666;\n}\n<\/style>\n<section  class='av_textblock_section av-mq9646g4-2470a10c03ec162d9e386c2e6377d457'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock av_inherit_color'  itemprop=\"text\" ><p>F\u00fcr neue Endkund:innen-Services setzt Kastner &amp; \u00d6hler auch auf die ACL als Innovationspartner. Seit 2018 werden die Filialen als Point of Fulfillment f\u00fcr Online-Bestellungen genutzt, um die station\u00e4ren Fl\u00e4chen des Kaufhaus-H\u00e4ndlers optimal in das Gesamtkonzept zu integrieren.<\/p>\n<p>Um den Picking-Prozess auf den gro\u00dfen auf mehrere Stockwerke verteilten Kaufhausfl\u00e4chen zu vereinfachen, entwickelte die ACL die mobile Applikation \u201c<a href=\"\/en\/loesungen\/point-of-sale\/\">PickPanther<\/a>\u201d. Mit dieser k\u00f6nnen das Verkaufspersonal Bestellungen direkt auf der Ladenfl\u00e4che picken und f\u00fcr die Filialabholung oder den Versand von der Filiale aus bereitstellen. Mehrere Quick Actions (z.B. Scan, Status\u00fcbergabe, etc.) sowie die nahtlose Anbindung an ERP-System, Shop und die ACL insight erm\u00f6glichen effiziente Fulfillment-Prozesse und Echtzeit-Daten-Wartung.<\/p>\n<p>Durch ihren White-Label Ansatz ist die Applikation flexibel an die Bed\u00fcrfnisse des jeweiligen Mandanten anpassbar.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qtl6yk-bb0f47dee420db3fdf194e01b9a971fb\">\n@keyframes av_boxShadowEffect_av-qtl6yk-bb0f47dee420db3fdf194e01b9a971fb-column {\n0%   { box-shadow:  0 0 0 0 #f2f2f2f; opacity: 1; }\n100% { box-shadow:  0 0 10px 0 #f2f2f2f; opacity: 1; }\n}\n.flex_column.av-qtl6yk-bb0f47dee420db3fdf194e01b9a971fb{\nbox-shadow: 0 0 10px 0 #f2f2f2f;\n}\n<\/style>\n<div  class='flex_column av-qtl6yk-bb0f47dee420db3fdf194e01b9a971fb av_one_half  avia-builder-el-40  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle shadow-not-animated'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mq965af8-582c8d1da23beb45d0d2d3ed4e1d506d\">\n.avia-image-container.av-mq965af8-582c8d1da23beb45d0d2d3ed4e1d506d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-mq965af8-582c8d1da23beb45d0d2d3ed4e1d506d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-mq965af8-582c8d1da23beb45d0d2d3ed4e1d506d av-styling- hr-center avia-align-center  avia-builder-el-41  avia-builder-el-no-sibling'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18255 avia-img-lazy-loading-not-18255 avia_image' src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens.webp\" alt='Screenshot: PickPanther-App \u2013 Scan- und Pickeransicht im Lager' title='KO-Picking-App-Screens'  height=\"742\" width=\"963\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens.webp 963w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-300x231.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-768x592.webp 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-16x12.webp 16w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-100x77.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-130x100.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-402x310.webp 402w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/KO-Picking-App-Screens-705x543.webp 705w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->","protected":false},"excerpt":{"rendered":"<p>Vom Online Shop \u00fcber das Ordermanagement bis zur smarten App f\u00fcr Picking aus den Verkaufsh\u00e4usern \u2013 wir sind stolz, das Grazer Traditionsmodehaus Kastner &#038; \u00d6hler mit unserem vollen Leistungsumfang zu unterst\u00fctzen.<\/p>","protected":false},"author":5,"featured_media":18238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106],"tags":[113],"class_list":["post-18236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-referenzen","tag-fashion-lifestyle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Referenz Kastner &amp; \u00d6hler<\/title>\n<meta name=\"description\" content=\"Mithilfe des entwickelten Online Shops in Kombination mit PIM und ACL insight steht der Omni-Channel Strategie des Kunden nichts im Wege.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.acl.at\/referenzen\/kastner-oehler\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referenz Kastner &amp; 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