{"id":18635,"date":"2025-12-03T09:35:54","date_gmt":"2025-12-03T08:35:54","guid":{"rendered":"https:\/\/stage.acl.at\/?p=18635"},"modified":"2026-07-29T13:58:45","modified_gmt":"2026-07-29T11:58:45","slug":"e-commerce-peak-season-2025","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-peak-season-2025\/","title":{"rendered":"Erfolgreicher Start in die Peak-Saison: Black Friday, Cyber Monday &#038; der Countdown bis Weihnachten"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqalkltz-ef24605dd3b2f895edd63644d3b26d92\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqalkltz-ef24605dd3b2f895edd63644d3b26d92'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill avia-button avia-size-small'><span>E-Commerce<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>E-Commerce Peak-Season 2025 - Trends und Herausforderungen<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Blog_Black-Weekend-25-1030x539.png' alt='Grafik zum Auftragswachstum am Black Weekend von 2023 bis2025' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-az7fcnq-c1803a0aab87b633355ee72737f02c8b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18635'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-9t38viu-be727b02909170d672c983eef74bb304 av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-9cn5aeu-e47970100afb2605e0baefed962dfdbe av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >3. December 2025<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7z9cy2e-d82ea6b1fc082149c4732f0d413b8aa8 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-7n08vyu-55a5a052000e33d394fd215ed58c5c76-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-7n08vyu-55a5a052000e33d394fd215ed58c5c76 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Reply<\/title>\n<desc id='av-svg-desc-1'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-6ys9fdi-d6a9eed98be7342eecddee529a46d266 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938\">\n#top .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938 av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6atqrau-e70f4b82e727c378d52fdebbf76babd2\">\n#top .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6atqrau-e70f4b82e727c378d52fdebbf76babd2 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqalldv8-e7b2564b2b66acff2d02f88125b6888c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 &#091;&#093;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Erfolgreicher Start in die Peak-Saison: Black Friday, Cyber Monday &amp; der Countdown bis Weihnachten<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Die aktuelle E-Commerce-Hochsaison rund um Black Friday, Cyber Monday und die intensiven Shopping-Wochen vor Weihnachten sind der H\u00e4rtetest f\u00fcr jede Commerce-Infrastruktur. Und eines zeigt sich klar: Wer vorbereitet ist, gewinnt. Unsere Kund:innen verzeichneten auch dieses Jahr deutliche Zuw\u00e4chse \u2013 sowohl bei Auftr\u00e4gen als auch bei der Systemauslastung \u2013 die zuverl\u00e4ssig \u00fcber <a href=\"\/en\/loesungen\/ordermanagement\/\">ACL insight<\/a> abgewickelt wurden.<\/p>\n<ul>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Das <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Bestellvolumen <\/strong>stieg am Black Weekend im Vergleich zum Rekordjahr 2024 um <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">weitere 10 % &#8211; <\/strong> die Auftragsmengen am Black Friday waren dieses Jahr um 35 % h\u00f6her als einem regul\u00e4ren Bestelltag.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Der \u00fcber ACL abgewickelte Online-Umsatz unserer Kund:innen reicht <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\u00fcber 20,7 Mio Euro<\/strong>, eine Steigerung um 3 % zum Vorjahr.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Als gr\u00f6\u00dfte Zustellerin in \u00d6sterreich verzeichnet auch die \u00d6sterreichische Post AG einen Rekord: von Montag auf Dienstag wurden <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">1,6 Millionen Pakete<\/strong> verarbeitet &#8211; ein All Time High!<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Der Markt im Wandel: Wenn wenige Tage das ganze Jahr pr\u00e4gen<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Diese umsatzstarke Zeit des Jahres zeigt erneut, wie sehr sich das Konsumverhalten in den vergangenen Jahren ver\u00e4ndert hat. Konsument:innen warten aktiv auf Aktionstage und Rabatte, das zeigt auch eine Befragung des <a href=\"https:\/\/www.handelsverband.at\/presse\/presseaussendungen\/cc-black-friday-2025\/\">Handelsverbands<\/a> zur Black Week: Rund 63 % der \u00d6sterreicher:innen planten die Angebote zu nutzen und ca. 44% wollten ausschlie\u00dflich online einkaufen.<sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">1<\/sup><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Das hat zur Folge, dass Umsatzsch\u00fcbe sich immer st\u00e4rker auf wenige Tage konzentrieren. H\u00e4ndler:innen m\u00fcssen demnach in kurzer Zeit ein Vielfaches ihres regul\u00e4ren Bestellvolumens verarbeiten. Gleichzeitig bleibt die Stimmung im Handel angespannt: Die Konsumlaune ist generell zur\u00fcckhaltend, Kosten steigen und Lieferketten bleiben st\u00f6ranf\u00e4llig. Auch Retouren belasten Prozesse zus\u00e4tzlich. All das sorgt daf\u00fcr, dass diese Wochen f\u00fcr viele Unternehmen zu einer echten Bew\u00e4hrungsprobe werden.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Warum H\u00e4ndler:innen mehr denn je gefordert sind:<\/strong><\/p>\n<ol style=\"font-size: 16px; line-height: 25px; padding-left: 5px; margin: 10px;\">\n<li>Die <strong>Rabatt- und Aktionsabh\u00e4ngigkeit<\/strong> nimmt immer weiter zu, da viele Unternehmen schw\u00e4chere Monate mithilfe intensiver Aktionen kompensieren. Systeme und Prozesse werden st\u00e4rker belastet als bei gleichm\u00e4\u00dfig verteilter Nachfrage. Die Folge: extreme Volumenspitzen, die nicht nur Systeme schnell an ihre Grenzen bringen, sondern auch ganze Teams stark fordern.<\/li>\n<li><strong>Mehrkanal-Nutzung und hohe Transparenzanforderungen<\/strong> sind l\u00e4ngst Standard. Rund 73 % der Konsument:innen nutzen heute mehrere Kan\u00e4le, bevor sie sich zum Kauf entscheiden.<sup>2 <\/sup>Gleichzeitig steigt der Anspruch an Echtzeitinformationen: 2024 boten bereits 65,5 % der gro\u00dfen Handelsketten die Funktion \u201eVerf\u00fcgbarkeit im Gesch\u00e4ft\u201c an \u2013 das bedeutet f\u00fcr H\u00e4ndler:innen die Erhebung der Live-Verf\u00fcgbarkeit von Best\u00e4nden \u00fcber mehrere Lagerstandorte hinweg \u2013 ein weiterer Schritt hin zu nahtlosen Omnichannel-Erlebnissen.<sup>3<\/sup><\/li>\n<li><strong>Kostenintensive Retouren<\/strong> liegen im europ\u00e4ischen Onlinehandel je nach Kategorie zwischen 25 % und 40 %.<sup>4 <\/sup>Dieses Niveau zeigt, wie stark Retourenprozesse und Fulfillment-Strukturen im Fokus stehen \u2013 besonders im Hinblick auf die generell herausfordernde Marktentwicklung.<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Konkrete L\u00f6sungsans\u00e4tze wie H\u00e4ndler:innen die Peak Season erfolgreich meistern<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Die H\u00e4ndler:innen, die in diesem Jahr am souver\u00e4nsten durch die Hochsaison gekommen sind, haben eines gemeinsam: Sie setzen fr\u00fch auf automatisierte, skalierbare Prozesse statt auf kurzfristige Ad-hoc-L\u00f6sungen.<\/p>\n<ul>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Optimierte Auftragsverteilungen und real-time synchronisierte Best\u00e4nde<\/strong> reduzieren Engp\u00e4sse und halten Durchlaufzeiten stabil \u2013 selbst dann, wenn das Bestellvolumen pl\u00f6tzlich stark steigt.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ebenso haben sich <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Lasttests und realistische Simulationen<\/strong> bew\u00e4hrt, um Fehlerquellen schon vor den Peaks zu minimieren.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Auch <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Echtzeit-Informationen<\/strong> f\u00fcr Kundenservice-Teams, DIY-M\u00f6glichkeiten f\u00fcr Endkund:innen in Loyalty Apps oder im Kundenkonto sind entscheidend, um schnelle Bearbeitungen von steigenden Service-Anfragen zu gew\u00e4hrleisten.<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Mit Blick auf das kommende Jahr deutet vieles darauf hin, dass sich diese Entwicklungen weiter verst\u00e4rken. Die Peaks werden noch k\u00fcrzer und intensiver, w\u00e4hrend die Anforderungen an Prozesse und Systeme weiter steigen. H\u00e4ndler:innen stehen daher vor der zentralen Frage: <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Sind unsere Systeme bereit f\u00fcr Omnichannel-Prozesse, h\u00f6here Volumina und mehr Automatisierung \u2013 oder riskieren wir im n\u00e4chsten Peak Umsatzeinbu\u00dfen?<\/em><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Wenn du deine Prozesse rechtzeitig f\u00fcr die n\u00e4chste Peak-Season fit machen m\u00f6chtest, stehen wir gerne beratend zur Seite. Vereinbare jetzt einen <a href=\"\/en\/demo\/\">Demotermin<\/a>!<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><em>Quellen:<\/em><\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">1<\/sup> Wirtschafts Nachrichten. (2025, 21. November). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Black Friday \u00d6sterreich: Rekordausgaben trotz Betrugswarnung<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">2 <\/sup>Magenest. (2024, 25. Juni). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Omnichannel retail statistics<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">3 <\/sup>Digital Commerce 360. (2025, 8. Mai). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Ecommerce trends: Omnichannel feature adoption<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">4<\/sup>Synctrack. (2024, 14. Juli). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Ecommerce return rates<\/em>.<\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rzyw8m-240e0e93429be396f10b6188c481d681\">\n#top .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-5rzyw8m-240e0e93429be396f10b6188c481d681 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-5hcuggm-47ccbc4342c1130b084cd77a35cb29e6 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18635'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-4rcmbp2-07b3e9d19fbd0283c259a8798617d64d sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-4rcmbp2-07b3e9d19fbd0283c259a8798617d64d av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-gj7bjq-686b962e8a331be953c200079c33652c av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >3. December 2025<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-2yx5t6e-edef26e527dec07ba8711fbd2c13807f av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqallgh5-7470ad2768a78efaec3cdaa460e108a2'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 &#091;&#093;\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Erfolgreicher Start in die Peak-Saison: Black Friday, Cyber Monday &amp; der Countdown bis Weihnachten<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Die aktuelle E-Commerce-Hochsaison rund um Black Friday, Cyber Monday und die intensiven Shopping-Wochen vor Weihnachten sind der H\u00e4rtetest f\u00fcr jede Commerce-Infrastruktur. Und eines zeigt sich klar: Wer vorbereitet ist, gewinnt. Unsere Kund:innen verzeichneten auch dieses Jahr deutliche Zuw\u00e4chse \u2013 sowohl bei Auftr\u00e4gen als auch bei der Systemauslastung \u2013 die zuverl\u00e4ssig \u00fcber <a href=\"\/en\/loesungen\/ordermanagement\/\">ACL insight<\/a> abgewickelt wurden.<\/p>\n<ul>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Das <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Bestellvolumen <\/strong>stieg am Black Weekend im Vergleich zum Rekordjahr 2024 um <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">weitere 10 % &#8211; <\/strong> die Auftragsmengen am Black Friday waren dieses Jahr um 35 % h\u00f6her als einem regul\u00e4ren Bestelltag.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Der \u00fcber ACL abgewickelte Online-Umsatz unserer Kund:innen reicht <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">\u00fcber 20,7 Mio Euro<\/strong>, eine Steigerung um 3 % zum Vorjahr.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Als gr\u00f6\u00dfte Zustellerin in \u00d6sterreich verzeichnet auch die \u00d6sterreichische Post AG einen Rekord: von Montag auf Dienstag wurden <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">1,6 Millionen Pakete<\/strong> verarbeitet &#8211; ein All Time High!<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Der Markt im Wandel: Wenn wenige Tage das ganze Jahr pr\u00e4gen<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Diese umsatzstarke Zeit des Jahres zeigt erneut, wie sehr sich das Konsumverhalten in den vergangenen Jahren ver\u00e4ndert hat. Konsument:innen warten aktiv auf Aktionstage und Rabatte, das zeigt auch eine Befragung des <a href=\"https:\/\/www.handelsverband.at\/presse\/presseaussendungen\/cc-black-friday-2025\/\">Handelsverbands<\/a> zur Black Week: Rund 63 % der \u00d6sterreicher:innen planten die Angebote zu nutzen und ca. 44% wollten ausschlie\u00dflich online einkaufen.<sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">1<\/sup><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Das hat zur Folge, dass Umsatzsch\u00fcbe sich immer st\u00e4rker auf wenige Tage konzentrieren. H\u00e4ndler:innen m\u00fcssen demnach in kurzer Zeit ein Vielfaches ihres regul\u00e4ren Bestellvolumens verarbeiten. Gleichzeitig bleibt die Stimmung im Handel angespannt: Die Konsumlaune ist generell zur\u00fcckhaltend, Kosten steigen und Lieferketten bleiben st\u00f6ranf\u00e4llig. Auch Retouren belasten Prozesse zus\u00e4tzlich. All das sorgt daf\u00fcr, dass diese Wochen f\u00fcr viele Unternehmen zu einer echten Bew\u00e4hrungsprobe werden.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Warum H\u00e4ndler:innen mehr denn je gefordert sind:<\/strong><\/p>\n<ol style=\"font-size: 16px; line-height: 25px; padding-left: 5px; margin: 10px;\">\n<li>Die <strong>Rabatt- und Aktionsabh\u00e4ngigkeit<\/strong> nimmt immer weiter zu, da viele Unternehmen schw\u00e4chere Monate mithilfe intensiver Aktionen kompensieren. Systeme und Prozesse werden st\u00e4rker belastet als bei gleichm\u00e4\u00dfig verteilter Nachfrage. Die Folge: extreme Volumenspitzen, die nicht nur Systeme schnell an ihre Grenzen bringen, sondern auch ganze Teams stark fordern.<\/li>\n<li><strong>Mehrkanal-Nutzung und hohe Transparenzanforderungen<\/strong> sind l\u00e4ngst Standard. Rund 73 % der Konsument:innen nutzen heute mehrere Kan\u00e4le, bevor sie sich zum Kauf entscheiden.<sup>2 <\/sup>Gleichzeitig steigt der Anspruch an Echtzeitinformationen: 2024 boten bereits 65,5 % der gro\u00dfen Handelsketten die Funktion \u201eVerf\u00fcgbarkeit im Gesch\u00e4ft\u201c an \u2013 das bedeutet f\u00fcr H\u00e4ndler:innen die Erhebung der Live-Verf\u00fcgbarkeit von Best\u00e4nden \u00fcber mehrere Lagerstandorte hinweg \u2013 ein weiterer Schritt hin zu nahtlosen Omnichannel-Erlebnissen.<sup>3<\/sup><\/li>\n<li><strong>Kostenintensive Retouren<\/strong> liegen im europ\u00e4ischen Onlinehandel je nach Kategorie zwischen 25 % und 40 %.<sup>4 <\/sup>Dieses Niveau zeigt, wie stark Retourenprozesse und Fulfillment-Strukturen im Fokus stehen \u2013 besonders im Hinblick auf die generell herausfordernde Marktentwicklung.<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Konkrete L\u00f6sungsans\u00e4tze wie H\u00e4ndler:innen die Peak Season erfolgreich meistern<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Die H\u00e4ndler:innen, die in diesem Jahr am souver\u00e4nsten durch die Hochsaison gekommen sind, haben eines gemeinsam: Sie setzen fr\u00fch auf automatisierte, skalierbare Prozesse statt auf kurzfristige Ad-hoc-L\u00f6sungen.<\/p>\n<ul>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Optimierte Auftragsverteilungen und real-time synchronisierte Best\u00e4nde<\/strong> reduzieren Engp\u00e4sse und halten Durchlaufzeiten stabil \u2013 selbst dann, wenn das Bestellvolumen pl\u00f6tzlich stark steigt.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ebenso haben sich <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Lasttests und realistische Simulationen<\/strong> bew\u00e4hrt, um Fehlerquellen schon vor den Peaks zu minimieren.<\/li>\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Auch <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Echtzeit-Informationen<\/strong> f\u00fcr Kundenservice-Teams, DIY-M\u00f6glichkeiten f\u00fcr Endkund:innen in Loyalty Apps oder im Kundenkonto sind entscheidend, um schnelle Bearbeitungen von steigenden Service-Anfragen zu gew\u00e4hrleisten.<\/li>\n<\/ul>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Mit Blick auf das kommende Jahr deutet vieles darauf hin, dass sich diese Entwicklungen weiter verst\u00e4rken. Die Peaks werden noch k\u00fcrzer und intensiver, w\u00e4hrend die Anforderungen an Prozesse und Systeme weiter steigen. H\u00e4ndler:innen stehen daher vor der zentralen Frage: <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Sind unsere Systeme bereit f\u00fcr Omnichannel-Prozesse, h\u00f6here Volumina und mehr Automatisierung \u2013 oder riskieren wir im n\u00e4chsten Peak Umsatzeinbu\u00dfen?<\/em><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Wenn du deine Prozesse rechtzeitig f\u00fcr die n\u00e4chste Peak-Season fit machen m\u00f6chtest, stehen wir gerne beratend zur Seite. Vereinbare jetzt einen <a href=\"\/en\/demo\/\">Demotermin<\/a>!<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><em>Quellen:<\/em><\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">1<\/sup> Wirtschafts Nachrichten. (2025, 21. November). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Black Friday \u00d6sterreich: Rekordausgaben trotz Betrugswarnung<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">2 <\/sup>Magenest. (2024, 25. Juni). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Omnichannel retail statistics<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">3 <\/sup>Digital Commerce 360. (2025, 8. Mai). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Ecommerce trends: Omnichannel feature adoption<\/em>.<\/p>\n<p style=\"font-size: 14px;\"><sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">4<\/sup>Synctrack. (2024, 14. Juli). <em data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"em\">Ecommerce return rates<\/em>.<\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2mn1bcm-f7d58de2fe75a1bb6d7d36042c2d22aa main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18635'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-24ndzhy-4c7698833e7603f79ff10d5825fa2d8f av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-1mbw4pi-1fd9a9e43327992e8aa483f9d37f8bc4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19645 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg\" class=\"wp-image-9111 avia-img-lazy-loading-9111 attachment-medium size-medium wp-post-image\" alt=\"Mitarbeitende am Service-Counter im ACL-Office\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1030x692.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-768x516.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1536x1033.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-2048x1377.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-461x310.jpg 461w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1500x1008.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-705x474.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Customer Service im E-Commerce<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Eine Bestellung kommt nicht an, eine R\u00fccksendung h\u00e4ngt in der Bearbeitung, die Lieferadresse muss ge\u00e4ndert werden oder es gibt einfach eine Frage zum Produkt. Genau in diesen Momenten entscheidet sich, ob aus einem Problem Frust entsteht - oder Vertrauen. <\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 29. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 10 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>3648<\/span>\n\t\t\t\t\t\t<span itemprop='width'>5426<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-12-03T09:35:54+01:00\" >2026-07-29 13:38:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:40:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer Service im E-Commerce<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19537 slide-parity-even' data-categories='news,ressourcen' data-tags='acl-news'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg\" class=\"wp-image-19544 avia-img-lazy-loading-19544 attachment-medium size-medium wp-post-image\" alt=\"AUA x ACL Pressebild\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1536x1024.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-2048x1365.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1500x1000.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>ACL News<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Hinter jeder Uniform steckt ein komplexer Prozess. Mit ACL eDress hat ACL advanced commerce labs gemeinsam mit Austrian Airlines ein neues, digitales Uniform-Bestellsystem geschaffen \u2013 f\u00fcr mehr Effizienz, Transparenz und Benutzerfreundlichkeit im Arbeitsalltag von rund 5.000 Mitarbeitenden.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 8. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 4 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-12-03T09:35:54+01:00\" >2026-07-08 08:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:31<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19498 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg\" class=\"wp-image-19502 avia-img-lazy-loading-19502 attachment-medium size-medium wp-post-image\" alt=\"Leading-Employer-\u00d6sterreich-2026\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-1030x579.jpeg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-768x432.jpeg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-18x10.jpeg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-100x56.jpeg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-130x73.jpeg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-551x310.jpeg 551w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-705x397.jpeg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>Awards<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Die ACL z\u00e4hlt auch 2026 wieder zu den LEADING EMPLOYERS \u00d6sterreichs und geh\u00f6rt damit zum zweiten Mal in Folge zu den Top 1 % aller Arbeitgeber des Landes. Die Auszeichnung basiert auf einer unabh\u00e4ngigen Analyse von rund 150.000 Arbeitgebern und w\u00fcrdigt eine starke Unternehmenskultur sowie ein attraktives Arbeitsumfeld.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 1. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 2 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>675<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-12-03T09:35:54+01:00\" >2026-07-01 11:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4\">\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-2'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Die aktuelle E-Commerce-Hochsaison rund um Black Friday, Cyber Monday und die intensiven Shopping-Wochen vor Weihnachten sind der H\u00e4rtetest f\u00fcr jede Commerce-Infrastruktur. Und eines zeigt sich klar: Wer vorbereitet ist, gewinnt.<\/p>","protected":false},"author":5,"featured_media":18637,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"acl_reading_time":5,"footnotes":""},"categories":[119,126],"tags":[110],"class_list":["post-18635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Erfolgreicher Start in die Peak-Saison: Black Friday, Cyber Monday &amp; der Countdown bis Weihnachten<\/title>\n<meta name=\"description\" content=\"Peak Season 2025 im E-Commerce: Markttrends, Belastungsfaktoren und operative Learnings aus dem Black Weekend.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-peak-season-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Erfolgreicher Start in die Peak-Saison: Black Friday, Cyber Monday &amp; 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