{"id":18645,"date":"2026-01-19T09:49:08","date_gmt":"2026-01-19T08:49:08","guid":{"rendered":"https:\/\/stage.acl.at\/?p=18645"},"modified":"2026-06-12T09:50:02","modified_gmt":"2026-06-12T07:50:02","slug":"must-haves-2026","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/must-haves-2026\/","title":{"rendered":"Warum Business as usual nicht ausreicht \u2013 4 Must-haves die 2026 Ihre Marge sichern"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqalkltz-7006e9b47d62117486d066cb38dd780c\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqalkltz-7006e9b47d62117486d066cb38dd780c'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill'> <span data-av_svg_icon='dot' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7\" height=\"32\" viewbox=\"0 0 7 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Dot<\/title>\n<desc id='av-svg-desc-1'>Dot<\/desc>\n<path d=\"M3.52 12.48q1.472 0 2.496 1.024t1.024 2.496q0 1.408-1.024 2.464t-2.496 1.056-2.496-1.056-1.024-2.464q0-1.472 1.024-2.496t2.496-1.024z\"><\/path>\n<\/svg><\/span> <span>Markttrends<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Warum Business as usual nicht ausreicht \u2013 4 Must-haves die 2026 Ihre Marge sichern<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1030x539.png' alt='Titelbild Must-haves f\u00fcr den Handel von Morgen' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-az7fcnq-c1803a0aab87b633355ee72737f02c8b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18645'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-9t38viu-be727b02909170d672c983eef74bb304 av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-9cn5aeu-e47970100afb2605e0baefed962dfdbe av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >19. January 2026<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7z9cy2e-d82ea6b1fc082149c4732f0d413b8aa8 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-7n08vyu-55a5a052000e33d394fd215ed58c5c76-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-7n08vyu-55a5a052000e33d394fd215ed58c5c76 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Reply<\/title>\n<desc id='av-svg-desc-2'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-6ys9fdi-d6a9eed98be7342eecddee529a46d266 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938\">\n#top .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938 av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6atqrau-e70f4b82e727c378d52fdebbf76babd2\">\n#top .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6atqrau-e70f4b82e727c378d52fdebbf76babd2 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqalldv8-e7b2564b2b66acff2d02f88125b6888c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 &#091;&#093;\">Der B2C-Handel steht zu Beginn des Jahres 2026 an einem entscheidenden Wendepunkt. Trotz eines soliden Marktwachstums im E-Commerce auf \u00fcber <a href=\"https:\/\/einzelhandel.de\/online-monitor\">88 Milliarden Euro<\/a>\u00a0im vergangenen Jahr stehen viele Unternehmen unter Druck: Die steigenden operativen Kosten drohen das Umsatzwachstum zu neutralisieren.<\/p>\n<p>Die Prognosen f\u00fcr 2026 sind deutlich: Rund <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">46 % der F\u00fchrungskr\u00e4fte<\/a> erwarten eine weitere Versch\u00e4rfung der wirtschaftlichen Rahmenbedingungen \u2013 vor allem im Fashion Bereich. Wer in diesem Marktumfeld seine Marge sichern will, muss handeln, um seinen Gewinn nicht an fragmentierte Prozesse und teure Retouren zu verlieren. Hier sind die vier entscheidenden Hebel, um Ihren B2C-Handel profitabel zu skalieren:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Profit First \u2013 Bevor Wachstum zur Kostenfalle wird<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Lange galt im E-Commerce das Credo \u201eWachstum um jeden Preis\u201c. 2025 hat hier ein Paradigmenwechsel stattgefunden: Rentabilit\u00e4t ist die neue Kennzahl des langfristigen Erfolgs. Dieser Trend setzt sich 2026 fort, da Unternehmen ihre Budgets restriktiver zuteilen \u2013 nur noch <a href=\"https:\/\/eminded.de\/magazin\/online-marketing-trends-2026\/\">41 %<\/a> der Unternehmen planen Budgetsteigerungen in der Produktvermarktung.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Das bedeutet: <\/strong>In einem Umfeld stagnierender Marketing-Budgets verschiebt sich der Fokus vom teuren Zukauf von Marktanteilen hin zur Maximierung der bestehenden Reichweite. Da jeder investierte Euro eine h\u00f6here Effizienz erzielen muss, wird Profitabilit\u00e4t zur einzigen \u00dcberlebensgarantie. Automatisierung ist hierbei kein Selbstzweck, sondern das notwendige Werkzeug, um Prozesse schlank zu halten und Ressourcen gezielter einzusetzen.<\/p>\n<ol class=\"ak-ol\" start=\"2\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Differenzierung in einem Massenmarkt<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">In einem ges\u00e4ttigten Markt ist Austauschbarkeit das gr\u00f6\u00dfte Risiko f\u00fcr Ihre Marge, denn 2026 wandelt sich die Art und Weise, wie Kunden Produkte finden, fundamental: Wir treten in die \u00c4ra des <a href=\"https:\/\/www.doofinder.com\/de\/blog\/e-commerce-trends-2026\">Agentic Commerce<\/a> ein, in der KI-Agenten zunehmend die Produktsuche, den Vergleich und sogar die Kaufvorbereitung f\u00fcr Endkund:innen \u00fcbernehmen.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Worauf es ankommt:<\/strong> Sind Ihre Produktdaten so gut, dass die KI sie versteht? Das sogenannte <a href=\"https:\/\/blog.carpathia.ch\/2026\/01\/11\/hypothesen-fuer-den-handel-2026\/\">\u201eDaten-Dilemma\u201c<\/a> \u2013 fragmentierte oder unvollst\u00e4ndige Stammdaten \u2013 wird 2026 zum kritischen Entscheidungsfaktor. Ohne exzellente, strukturierte Datenqualit\u00e4t bleibt Ihre Marke f\u00fcr die digitalen Assistenten unsichtbar.<\/p>\n<ol class=\"ak-ol\" start=\"3\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Fokus auf gro\u00dfe Kostentreiber: IT, Logistik und Retouren<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ein kritischer Faktor ist und bleibt das Management der R\u00fccksendungen: Prognosen f\u00fcr 2025 zeigten einen Rekordwert von <a href=\"https:\/\/www.retourenforschung.de\/info-neuer-rekord---2025-voraussichtlich-550-millionen-retourenpakete-in-deutschland.html\">550 Millionen Retourenpaketen<\/a> allein in Deutschland<sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">4<\/sup>, w\u00e4hrend in \u00d6sterreich die Quote f\u00fcrs Vorjahr bei <a href=\"https:\/\/www.handelsverband.at\/publikationen\/studien\/ecommerce-studie-oesterreich\/ecommerce-studie-oesterreich-2025\/\">44 %<\/a> liegt.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Die operative L\u00f6sung:<\/strong> Der Trend f\u00fcr 2026 bewegt sich hin zu <a href=\"https:\/\/internetworld.at\/fuenf-e-commerce-trends-die-den-handel-2026-grundlegend-veraendern\/\">Smart Refunds<\/a>. Integrierte Systeme entscheiden auf Basis von Echtzeitdaten, ob eine physische R\u00fccksendung \u00f6konomisch sinnvoll ist oder ob eine direkte Erstattung ohne R\u00fcckversand die Gesamtkosten senkt.\u00a0 Voraussetzung hierf\u00fcr ist eine nahtlose End-to-End-Verkn\u00fcpfung von IT und Logistik.<\/p>\n<ol class=\"ak-ol\" start=\"4\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Automatisiere, was dich bremst<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Im neuen Jahr ist der Fachkr\u00e4ftemangel kein blo\u00dfes \u00c4rgernis mehr, sondern ein existenzielles strategisches Risiko. Wer seine Expert:innen weiterhin mit administrativen Routinen blockiert verliert den Anschluss. Der Handel der Zukunft erzwingt eine <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">grundlegende Umstrukturierung<\/a>: Rollen m\u00fcssen sich weg von der manuellen Datenpflege hin zu wertsch\u00f6pfenden, kreativen und strategisch-analytischen Aufgaben verschieben.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Der technische Hebel:<\/strong> Angesichts steigender Inputkosten und unvorhersehbarer <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">Lieferketten-Disruptionen<\/a> ist KI kein optionaler \u201eWettbewerbsvorteil\u201c mehr, sondern eine gesch\u00e4ftskritische Notwendigkeit. Erst durch die vollst\u00e4ndige Automatisierung von Bestellhandling, Zahlungsabgleich und Stammdatenpflege eliminieren Sie die Fehlerquote und schaffen die n\u00f6tige Prozessgeschwindigkeit.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Fazit: Der \u00dcbergang zum Autonomous Commerce<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Wir treten 2026 endg\u00fcltig in die \u00c4ra des <a href=\"https:\/\/www.doofinder.com\/de\/blog\/e-commerce-trends-2026\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Agentic Commerce<\/strong><\/a> ein. Im Gegensatz zur herk\u00f6mmlichen Automatisierung agieren KI-Agenten hier nicht mehr nur nach starren \u201eWenn-Dann\u201c-Regeln, sondern treffen kontextbezogene Entscheidungen. Sie werden zu digitalen Assistenten, die K\u00e4ufe nicht nur vorbereiten, sondern im Namen der Endkund:innen autonom t\u00e4tigen. Damit wird der <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Autonomous Commerce<\/strong> zur Realit\u00e4t: Ein Handelsmodell, in dem sich die Lieferkette und der Kaufprozess weitgehend ohne menschliches Eingreifen selbst steuern.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Bereits heute nutzen \u00fcber <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">35 % der Branchenentscheider:innen<\/a> generative KI f\u00fcr Aufgaben wie Kundenservice, Texterstellung oder die Produktsuche. W\u00e4hrend die klassische Automatisierung vor allem Finanzen und Produktion transformiert, sorgt GenAI 2026 f\u00fcr massive Produktivit\u00e4tssch\u00fcbe vor allem im Marketing und Vertrieb. F\u00fcr Handelsunternehmen ist damit klar: Wer heute in die richtigen technologischen Grundlagen investiert, sichert sich langfristige Wettbewerbsf\u00e4higkeit.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Die Frage ist nicht, ob Sie reagieren m\u00fcssen, sondern wie?<\/strong> Wir unterst\u00fctzen Sie dabei, noch heute die gr\u00f6\u00dften Hebel f\u00fcr mehr Profitabilit\u00e4t zu identifizieren \u2013 f\u00fcr die Anforderungen von morgen.<\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rzyw8m-240e0e93429be396f10b6188c481d681\">\n#top .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-5rzyw8m-240e0e93429be396f10b6188c481d681 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-5hcuggm-47ccbc4342c1130b084cd77a35cb29e6 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18645'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-4rcmbp2-07b3e9d19fbd0283c259a8798617d64d sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-4rcmbp2-07b3e9d19fbd0283c259a8798617d64d av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-gj7bjq-686b962e8a331be953c200079c33652c av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >19. January 2026<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-2yx5t6e-edef26e527dec07ba8711fbd2c13807f av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqallgh5-7470ad2768a78efaec3cdaa460e108a2'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\" data-pm-slice=\"1 1 &#091;&#093;\">Der B2C-Handel steht zu Beginn des Jahres 2026 an einem entscheidenden Wendepunkt. Trotz eines soliden Marktwachstums im E-Commerce auf \u00fcber <a href=\"https:\/\/einzelhandel.de\/online-monitor\">88 Milliarden Euro<\/a>\u00a0im vergangenen Jahr stehen viele Unternehmen unter Druck: Die steigenden operativen Kosten drohen das Umsatzwachstum zu neutralisieren.<\/p>\n<p>Die Prognosen f\u00fcr 2026 sind deutlich: Rund <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">46 % der F\u00fchrungskr\u00e4fte<\/a> erwarten eine weitere Versch\u00e4rfung der wirtschaftlichen Rahmenbedingungen \u2013 vor allem im Fashion Bereich. Wer in diesem Marktumfeld seine Marge sichern will, muss handeln, um seinen Gewinn nicht an fragmentierte Prozesse und teure Retouren zu verlieren. Hier sind die vier entscheidenden Hebel, um Ihren B2C-Handel profitabel zu skalieren:<\/p>\n<ol class=\"ak-ol\" start=\"1\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Profit First \u2013 Bevor Wachstum zur Kostenfalle wird<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Lange galt im E-Commerce das Credo \u201eWachstum um jeden Preis\u201c. 2025 hat hier ein Paradigmenwechsel stattgefunden: Rentabilit\u00e4t ist die neue Kennzahl des langfristigen Erfolgs. Dieser Trend setzt sich 2026 fort, da Unternehmen ihre Budgets restriktiver zuteilen \u2013 nur noch <a href=\"https:\/\/eminded.de\/magazin\/online-marketing-trends-2026\/\">41 %<\/a> der Unternehmen planen Budgetsteigerungen in der Produktvermarktung.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Das bedeutet: <\/strong>In einem Umfeld stagnierender Marketing-Budgets verschiebt sich der Fokus vom teuren Zukauf von Marktanteilen hin zur Maximierung der bestehenden Reichweite. Da jeder investierte Euro eine h\u00f6here Effizienz erzielen muss, wird Profitabilit\u00e4t zur einzigen \u00dcberlebensgarantie. Automatisierung ist hierbei kein Selbstzweck, sondern das notwendige Werkzeug, um Prozesse schlank zu halten und Ressourcen gezielter einzusetzen.<\/p>\n<ol class=\"ak-ol\" start=\"2\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Differenzierung in einem Massenmarkt<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">In einem ges\u00e4ttigten Markt ist Austauschbarkeit das gr\u00f6\u00dfte Risiko f\u00fcr Ihre Marge, denn 2026 wandelt sich die Art und Weise, wie Kunden Produkte finden, fundamental: Wir treten in die \u00c4ra des <a href=\"https:\/\/www.doofinder.com\/de\/blog\/e-commerce-trends-2026\">Agentic Commerce<\/a> ein, in der KI-Agenten zunehmend die Produktsuche, den Vergleich und sogar die Kaufvorbereitung f\u00fcr Endkund:innen \u00fcbernehmen.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Worauf es ankommt:<\/strong> Sind Ihre Produktdaten so gut, dass die KI sie versteht? Das sogenannte <a href=\"https:\/\/blog.carpathia.ch\/2026\/01\/11\/hypothesen-fuer-den-handel-2026\/\">\u201eDaten-Dilemma\u201c<\/a> \u2013 fragmentierte oder unvollst\u00e4ndige Stammdaten \u2013 wird 2026 zum kritischen Entscheidungsfaktor. Ohne exzellente, strukturierte Datenqualit\u00e4t bleibt Ihre Marke f\u00fcr die digitalen Assistenten unsichtbar.<\/p>\n<ol class=\"ak-ol\" start=\"3\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Fokus auf gro\u00dfe Kostentreiber: IT, Logistik und Retouren<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Ein kritischer Faktor ist und bleibt das Management der R\u00fccksendungen: Prognosen f\u00fcr 2025 zeigten einen Rekordwert von <a href=\"https:\/\/www.retourenforschung.de\/info-neuer-rekord---2025-voraussichtlich-550-millionen-retourenpakete-in-deutschland.html\">550 Millionen Retourenpaketen<\/a> allein in Deutschland<sup data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"subsup\">4<\/sup>, w\u00e4hrend in \u00d6sterreich die Quote f\u00fcrs Vorjahr bei <a href=\"https:\/\/www.handelsverband.at\/publikationen\/studien\/ecommerce-studie-oesterreich\/ecommerce-studie-oesterreich-2025\/\">44 %<\/a> liegt.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Die operative L\u00f6sung:<\/strong> Der Trend f\u00fcr 2026 bewegt sich hin zu <a href=\"https:\/\/internetworld.at\/fuenf-e-commerce-trends-die-den-handel-2026-grundlegend-veraendern\/\">Smart Refunds<\/a>. Integrierte Systeme entscheiden auf Basis von Echtzeitdaten, ob eine physische R\u00fccksendung \u00f6konomisch sinnvoll ist oder ob eine direkte Erstattung ohne R\u00fcckversand die Gesamtkosten senkt.\u00a0 Voraussetzung hierf\u00fcr ist eine nahtlose End-to-End-Verkn\u00fcpfung von IT und Logistik.<\/p>\n<ol class=\"ak-ol\" start=\"4\" data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"orderedList\" data-prosemirror-node-block=\"true\">\n<li data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"listItem\" data-prosemirror-node-block=\"true\">\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Automatisiere, was dich bremst<\/strong><\/p>\n<\/li>\n<\/ol>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Im neuen Jahr ist der Fachkr\u00e4ftemangel kein blo\u00dfes \u00c4rgernis mehr, sondern ein existenzielles strategisches Risiko. Wer seine Expert:innen weiterhin mit administrativen Routinen blockiert verliert den Anschluss. Der Handel der Zukunft erzwingt eine <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">grundlegende Umstrukturierung<\/a>: Rollen m\u00fcssen sich weg von der manuellen Datenpflege hin zu wertsch\u00f6pfenden, kreativen und strategisch-analytischen Aufgaben verschieben.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Der technische Hebel:<\/strong> Angesichts steigender Inputkosten und unvorhersehbarer <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">Lieferketten-Disruptionen<\/a> ist KI kein optionaler \u201eWettbewerbsvorteil\u201c mehr, sondern eine gesch\u00e4ftskritische Notwendigkeit. Erst durch die vollst\u00e4ndige Automatisierung von Bestellhandling, Zahlungsabgleich und Stammdatenpflege eliminieren Sie die Fehlerquote und schaffen die n\u00f6tige Prozessgeschwindigkeit.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Fazit: Der \u00dcbergang zum Autonomous Commerce<\/strong><\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Wir treten 2026 endg\u00fcltig in die \u00c4ra des <a href=\"https:\/\/www.doofinder.com\/de\/blog\/e-commerce-trends-2026\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Agentic Commerce<\/strong><\/a> ein. Im Gegensatz zur herk\u00f6mmlichen Automatisierung agieren KI-Agenten hier nicht mehr nur nach starren \u201eWenn-Dann\u201c-Regeln, sondern treffen kontextbezogene Entscheidungen. Sie werden zu digitalen Assistenten, die K\u00e4ufe nicht nur vorbereiten, sondern im Namen der Endkund:innen autonom t\u00e4tigen. Damit wird der <strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Autonomous Commerce<\/strong> zur Realit\u00e4t: Ein Handelsmodell, in dem sich die Lieferkette und der Kaufprozess weitgehend ohne menschliches Eingreifen selbst steuern.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\">Bereits heute nutzen \u00fcber <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/state-of-fashion\">35 % der Branchenentscheider:innen<\/a> generative KI f\u00fcr Aufgaben wie Kundenservice, Texterstellung oder die Produktsuche. W\u00e4hrend die klassische Automatisierung vor allem Finanzen und Produktion transformiert, sorgt GenAI 2026 f\u00fcr massive Produktivit\u00e4tssch\u00fcbe vor allem im Marketing und Vertrieb. F\u00fcr Handelsunternehmen ist damit klar: Wer heute in die richtigen technologischen Grundlagen investiert, sichert sich langfristige Wettbewerbsf\u00e4higkeit.<\/p>\n<p data-prosemirror-content-type=\"node\" data-prosemirror-node-name=\"paragraph\" data-prosemirror-node-block=\"true\"><strong data-prosemirror-content-type=\"mark\" data-prosemirror-mark-name=\"strong\">Die Frage ist nicht, ob Sie reagieren m\u00fcssen, sondern wie?<\/strong> Wir unterst\u00fctzen Sie dabei, noch heute die gr\u00f6\u00dften Hebel f\u00fcr mehr Profitabilit\u00e4t zu identifizieren \u2013 f\u00fcr die Anforderungen von morgen.<\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2mn1bcm-f7d58de2fe75a1bb6d7d36042c2d22aa main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18645'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-24ndzhy-4c7698833e7603f79ff10d5825fa2d8f av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-1mbw4pi-1fd9a9e43327992e8aa483f9d37f8bc4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column av_one_third  post-entry post-entry-18690 slide-parity-odd' data-categories='news,ressourcen' data-tags='events'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp\" class=\"wp-image-18694 avia-img-lazy-loading-18694 attachment-medium size-medium wp-post-image\" alt=\"Agentic Coding Workshop\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Im Agentic Coding Workshop mit Mario Zechner wurde klar: KI-Agenten sind keine Wundermittel, sondern Werkzeuge, die stark vom Kontext abh\u00e4ngen. Entscheidend sind saubere Architektur, klare Regeln und ein konsequenter Human-in-the-Loop.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>30. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-01-19T09:49:08+01:00\" >2026-04-30 10:24:10<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 21:48:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18681 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png\" class=\"wp-image-18683 avia-img-lazy-loading-18683 attachment-medium size-medium wp-post-image\" alt=\"Beitragsbild AI Text\u00fcbersetzung und - generierung\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1536x804.png 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-2048x1072.png 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1500x785.png 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-705x369.png 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-gest\u00fctzte Textgenerierung und \u00dcbersetzung im Einsatz: Wie ACL Prozesse skaliert, Kosten reduziert und Internationalisierung effizient umsetzt.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>21. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1099<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-01-19T09:49:08+01:00\" >2026-04-21 10:10:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-15 11:45:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18658 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp\" class=\"wp-image-18679 avia-img-lazy-loading-18679 attachment-medium size-medium wp-post-image\" alt=\"E-Commerce Expo Berlin\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/'>Silber bei den E-Commerce Germany Awards 2026<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Silber bei den E-Commerce Germany Awards 2026: ACL belegt den 2. Platz in der Kategorie \u201eOmnichannel & Integration\u201c. Im Rahmen der E-Commerce Berlin Expo diskutierten Branchenvertreter zudem zentrale Themen wie Integration, KI-Dynamik und Entscheidungs\u00adgeschwindigkeit im Handel.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>23. February 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-01-19T09:49:08+01:00\" >2026-02-23 10:04:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 10:07:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Silber bei den E-Commerce Germany Awards 2026<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4\">\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-3'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Der B2C-Handel steht 2026 vor einer klaren Entscheidung: Effizienz oder Margenverlust. Steigende Kosten, hohe Retourenquoten und wachsende Kundenerwartungen machen Profitabilit\u00e4t zur zentralen Kennzahl.<\/p>","protected":false},"author":5,"featured_media":18646,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,126],"tags":[111],"class_list":["post-18645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-markttrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Warum Business as usual nicht ausreicht \u2013 4 Must-haves die 2026 Ihre Marge sichern<\/title>\n<meta name=\"description\" content=\"Hohe Kosten, steigende Erwartungen, komplexe Prozesse: Wir zeigen Ihnen die zentralen Must-haves f\u00fcr profitablen B2C-Handel im Jahr 2026.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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