{"id":18649,"date":"2026-02-11T09:55:32","date_gmt":"2026-02-11T08:55:32","guid":{"rendered":"https:\/\/stage.acl.at\/?p=18649"},"modified":"2026-06-12T09:56:50","modified_gmt":"2026-06-12T07:56:50","slug":"werbekampagne-am-burgring","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/werbekampagne-am-burgring\/","title":{"rendered":"Marketing schafft Sichtbarkeit. Systeme entscheiden \u00fcber Erfolg."},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqalkltz-0a727a1669c52566db9fb1fe38ab6c20\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqalkltz-0a727a1669c52566db9fb1fe38ab6c20'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill'> <span data-av_svg_icon='dot' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7\" height=\"32\" viewbox=\"0 0 7 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Dot<\/title>\n<desc id='av-svg-desc-1'>Dot<\/desc>\n<path d=\"M3.52 12.48q1.472 0 2.496 1.024t1.024 2.496q0 1.408-1.024 2.464t-2.496 1.056-2.496-1.056-1.024-2.464q0-1.472 1.024-2.496t2.496-1.024z\"><\/path>\n<\/svg><\/span> <span>ACL News<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Marketing schafft Sichtbarkeit. Systeme entscheiden \u00fcber Erfolg.<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg' alt='ACL Gesch\u00e4ftsf\u00fchrung vor der Werbekampagne am Burgring' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-az7fcnq-c1803a0aab87b633355ee72737f02c8b main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18649'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-aeq1zxy-f00f2b580c411b9613c4916da6985db8 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-9t38viu-be727b02909170d672c983eef74bb304 av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-9cn5aeu-e47970100afb2605e0baefed962dfdbe av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >11. February 2026<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-7z9cy2e-d82ea6b1fc082149c4732f0d413b8aa8 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-7n08vyu-55a5a052000e33d394fd215ed58c5c76-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-7n08vyu-55a5a052000e33d394fd215ed58c5c76 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Reply<\/title>\n<desc id='av-svg-desc-2'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-6ys9fdi-d6a9eed98be7342eecddee529a46d266 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938\">\n#top .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6i7xnva-684bfb5b4012501ad2ecdcb452d58938 av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-6atqrau-e70f4b82e727c378d52fdebbf76babd2\">\n#top .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-6atqrau-e70f4b82e727c378d52fdebbf76babd2{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-6atqrau-e70f4b82e727c378d52fdebbf76babd2 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqalldv8-e7b2564b2b66acff2d02f88125b6888c'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p><strong>Mitten im Herzen Wiens, direkt am Burgring<\/strong>, war die ACL Anfang November auf den digitalen City-Screens der <a href=\"https:\/\/www.post.at\/\">\u00d6sterreichischen Post<\/a> pr\u00e4sent. Die Kampagne wurde direkt vor Ort begleitet von <strong>Clarissa Groll und Bernhard Erkinger,<\/strong> der ACL Gesch\u00e4ftsf\u00fchrung sowie <strong>Robert Hadzetovic<\/strong>, dem Leiter des E-Commerce-Bereichs der \u00d6sterreichischen Post. Ein Moment, der sichtbar macht, was moderne Markenkommunikation leisten kann: Reichweite, Aufmerksamkeit und Pr\u00e4senz an einem der prominentesten Orte der Stadt.<\/p>\n<p>Doch Sichtbarkeit ist nur der Anfang.<\/p>\n<h3>Sichtbarkeit erh\u00f6ht Erwartungen<\/h3>\n<p>Digitale Au\u00dfenwerbung ist ein wirksamer Bestandteil im Marketing-Mix. Sie st\u00e4rkt Markenbekanntheit und erzeugt Aufmerksamkeit im \u00f6ffentlichen Raum \u2013 sie wirkt unmittelbar. F\u00fcr Endkund:innen des Handels endet diese Wahrnehmung jedoch nicht bei der Marke selbst, sondern setzt Erwartungen an das dahinterliegende Angebot.<\/p>\n<p>Erwartet werden Verf\u00fcgbarkeit, zuverl\u00e4ssige Abwicklung und ein konsistentes Serviceerlebnis \u2013 unabh\u00e4ngig davon, ob der Kauf im Store, online oder kanal\u00fcbergreifend erfolgt.<\/p>\n<h3>Operative Exzellenz als Voraussetzung f\u00fcr Wirkung<\/h3>\n<p>Seit \u00fcber 25 Jahren unterst\u00fctzt die ACL Handelsunternehmen dabei, diese Erwartungen strukturiert und skalierbar zu erf\u00fcllen. In der Praxis zeigt sich immer wieder, dass sich Nachfrage zwar schnell erzeugen l\u00e4sst, ihre effiziente Abwicklung jedoch stabile Prozesse und integrierte Systeme erfordert.<\/p>\n<p>Fehlen diese, entstehen Systembr\u00fcche, manuelle Aufw\u00e4nde und erh\u00f6hte Kosten. Die Auswirkungen zeigen sich h\u00e4ufig erst im laufenden Betrieb, etwa in steigenden Serviceanfragen, Verz\u00f6gerungen im Fulfillment oder sinkender Profitabilit\u00e4t.<\/p>\n<h3>Wo nachhaltiger Erfolg entschieden wird<\/h3>\n<p>Der Unterschied zwischen kurzfristigem Kampagnenerfolg und nachhaltigem Wachstum liegt demnach weniger im Marketingbudget als in einem leistungsf\u00e4higen Ordermanagement System im Hintergrund. Dort laufen alle F\u00e4den zusammen: Bestellungen, Zahlungen, Verf\u00fcgbarkeiten, Liefer- und Retourenprozesse.<\/p>\n<p>Mit <a href=\"\/en\/loesungen\/ordermanagement\/\"><strong>ACL insight<\/strong><\/a> schaffen wir als ACL die Grundlage daf\u00fcr, dass Handel auch dann l\u00e4uft, wenn Sichtbarkeit Wirkung zeigt. Bestellungen werden zentral gesteuert, Prozesse automatisiert und Kan\u00e4le sauber miteinander verbunden. Eine konsistente Datenbasis schafft Transparenz, reduziert operative Komplexit\u00e4t und erm\u00f6glicht eine zuverl\u00e4ssige Abwicklung \u2013 auch bei steigenden Volumina. So entsteht Klarheit im Hintergrund und Verl\u00e4sslichkeit f\u00fcr Endkund:innen im Vordergrund.<\/p>\n<h3>DOOH als Touchpoint im Omnichannel-Kontext<\/h3>\n<p>Die digitalen City-Screens der \u00d6sterreichischen Post sind ein starkes Beispiel daf\u00fcr, wie Marken heute Pr\u00e4senz zeigen k\u00f6nnen \u2013 sichtbar, modern und wirkungsvoll. Gerade in Kombination mit digitalen Kan\u00e4len entsteht so ein konsistenter Omnichannel-Auftritt.<\/p>\n<p>\ud83d\udc49 Weitere Infos zu den Werbefenstern der \u00d6sterreichischen Post gibt\u2019s <a href=\"https:\/\/www.post.at\/g\/c\/werbefenster\">hier<\/a>!<\/p>\n<p>Doch unabh\u00e4ngig vom Kanal gilt: <strong>Marketing schafft Sichtbarkeit. Systeme entscheiden \u00fcber Erfolg.<\/strong><\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-19du4nt-fc3cfe2f8c06564705dc14025e895c92\">\n.av-horizontal-gallery.av-19du4nt-fc3cfe2f8c06564705dc14025e895c92{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-19du4nt-fc3cfe2f8c06564705dc14025e895c92 .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-19du4nt-fc3cfe2f8c06564705dc14025e895c92 av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-11  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-once av-horizontal-gallery-1' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Previous<\/title>\n<desc id='av-svg-desc-3'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide av-horizontal-gallery-next avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-4'>Next<\/title>\n<desc id='av-svg-desc-4'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide' >2<\/a><a href='#3' class='goto-slide' >3<\/a><a href='#4' class='goto-slide' >4<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18651 avia-img-lazy-loading-not-18651 av-horizontal-gallery-img' width=\"1030\" height=\"540\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg\" title='v.l. 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Robert Hadzetovic, Clarissa Groll, Bernhard Erkinger \/ (c) Valerie Maltseva' alt='ACL Gesch\u00e4ftsf\u00fchrung vor der Werbekampagne am Burgring' aria-label='Open image in lightbox: v.l. Robert Hadzetovic, Clarissa Groll, Bernhard Erkinger \/ (c) Valerie Maltseva'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-5' aria-describedby='av-svg-desc-5' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-5'>Open image in lightbox: v.l. Robert Hadzetovic, Clarissa Groll, Bernhard Erkinger \/ (c) Valerie Maltseva<\/title>\n<desc id='av-svg-desc-5'>Open image in lightbox: v.l. Robert Hadzetovic, Clarissa Groll, Bernhard Erkinger \/ (c) Valerie Maltseva<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18652 avia-img-lazy-loading-not-18652 av-horizontal-gallery-img' width=\"1030\" height=\"687\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-1030x687.jpg\" title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-705x470.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4.jpg 1386w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-1030x687.jpg\" data-srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4-705x470.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-4.jpg 1386w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' aria-label='Open image in lightbox: ACL Werbekampagne am Burgring'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-6' aria-describedby='av-svg-desc-6' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-6'>Open image in lightbox: ACL Werbekampagne am Burgring<\/title>\n<desc id='av-svg-desc-6'>Open image in lightbox: ACL Werbekampagne am Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18653 avia-img-lazy-loading-not-18653 av-horizontal-gallery-img' width=\"1030\" height=\"687\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg\" title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-705x470.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3.jpg 1386w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg\" data-srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-705x470.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3.jpg 1386w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' aria-label='Open image in lightbox: ACL Werbekampagne am Burgring'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-7' aria-describedby='av-svg-desc-7' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-7'>Open image in lightbox: ACL Werbekampagne am Burgring<\/title>\n<desc id='av-svg-desc-7'>Open image in lightbox: ACL Werbekampagne am Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18654 avia-img-lazy-loading-not-18654 av-horizontal-gallery-img' width=\"258\" height=\"344\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg\" title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg 258w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-225x300.jpg 225w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-9x12.jpg 9w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-75x100.jpg 75w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-98x130.jpg 98w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-233x310.jpg 233w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><a href=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg\" data-srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg 258w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-225x300.jpg 225w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-9x12.jpg 9w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-75x100.jpg 75w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-98x130.jpg 98w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-233x310.jpg 233w\" data-sizes=\"(max-width: 258px) 100vw, 258px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' aria-label='Open image in lightbox: ACL Werbekampagne am Burgring'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-8' aria-describedby='av-svg-desc-8' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-8'>Open image in lightbox: ACL Werbekampagne am Burgring<\/title>\n<desc id='av-svg-desc-8'>Open image in lightbox: ACL Werbekampagne am Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><\/div><\/div><\/div><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-5rzyw8m-240e0e93429be396f10b6188c481d681\">\n#top .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-5rzyw8m-240e0e93429be396f10b6188c481d681{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-5rzyw8m-240e0e93429be396f10b6188c481d681 av_one_fifth  avia-builder-el-12  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class='av-post-metadata-container av-gj7bjq-686b962e8a331be953c200079c33652c av-metadata-container-align-left  avia-builder-el-15  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >11. February 2026<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-2yx5t6e-edef26e527dec07ba8711fbd2c13807f av_one_full  avia-builder-el-16  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-mqallgh5-7470ad2768a78efaec3cdaa460e108a2'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte2 col-xs-12 col-sm-6\">\n<div class=\"image-text__text\">\n<div class=\"image-text__text\">\n<p><strong>Mitten im Herzen Wiens, direkt am Burgring<\/strong>, war die ACL Anfang November auf den digitalen City-Screens der <a href=\"https:\/\/www.post.at\/\">\u00d6sterreichischen Post<\/a> pr\u00e4sent. Die Kampagne wurde direkt vor Ort begleitet von <strong>Clarissa Groll und Bernhard Erkinger,<\/strong> der ACL Gesch\u00e4ftsf\u00fchrung sowie <strong>Robert Hadzetovic<\/strong>, dem Leiter des E-Commerce-Bereichs der \u00d6sterreichischen Post. Ein Moment, der sichtbar macht, was moderne Markenkommunikation leisten kann: Reichweite, Aufmerksamkeit und Pr\u00e4senz an einem der prominentesten Orte der Stadt.<\/p>\n<p>Doch Sichtbarkeit ist nur der Anfang.<\/p>\n<h3>Sichtbarkeit erh\u00f6ht Erwartungen<\/h3>\n<p>Digitale Au\u00dfenwerbung ist ein wirksamer Bestandteil im Marketing-Mix. Sie st\u00e4rkt Markenbekanntheit und erzeugt Aufmerksamkeit im \u00f6ffentlichen Raum \u2013 sie wirkt unmittelbar. F\u00fcr Endkund:innen des Handels endet diese Wahrnehmung jedoch nicht bei der Marke selbst, sondern setzt Erwartungen an das dahinterliegende Angebot.<\/p>\n<p>Erwartet werden Verf\u00fcgbarkeit, zuverl\u00e4ssige Abwicklung und ein konsistentes Serviceerlebnis \u2013 unabh\u00e4ngig davon, ob der Kauf im Store, online oder kanal\u00fcbergreifend erfolgt.<\/p>\n<h3>Operative Exzellenz als Voraussetzung f\u00fcr Wirkung<\/h3>\n<p>Seit \u00fcber 25 Jahren unterst\u00fctzt die ACL Handelsunternehmen dabei, diese Erwartungen strukturiert und skalierbar zu erf\u00fcllen. In der Praxis zeigt sich immer wieder, dass sich Nachfrage zwar schnell erzeugen l\u00e4sst, ihre effiziente Abwicklung jedoch stabile Prozesse und integrierte Systeme erfordert.<\/p>\n<p>Fehlen diese, entstehen Systembr\u00fcche, manuelle Aufw\u00e4nde und erh\u00f6hte Kosten. Die Auswirkungen zeigen sich h\u00e4ufig erst im laufenden Betrieb, etwa in steigenden Serviceanfragen, Verz\u00f6gerungen im Fulfillment oder sinkender Profitabilit\u00e4t.<\/p>\n<h3>Wo nachhaltiger Erfolg entschieden wird<\/h3>\n<p>Der Unterschied zwischen kurzfristigem Kampagnenerfolg und nachhaltigem Wachstum liegt demnach weniger im Marketingbudget als in einem leistungsf\u00e4higen Ordermanagement System im Hintergrund. Dort laufen alle F\u00e4den zusammen: Bestellungen, Zahlungen, Verf\u00fcgbarkeiten, Liefer- und Retourenprozesse.<\/p>\n<p>Mit <a href=\"\/en\/loesungen\/ordermanagement\/\"><strong>ACL insight<\/strong><\/a> schaffen wir als ACL die Grundlage daf\u00fcr, dass Handel auch dann l\u00e4uft, wenn Sichtbarkeit Wirkung zeigt. Bestellungen werden zentral gesteuert, Prozesse automatisiert und Kan\u00e4le sauber miteinander verbunden. Eine konsistente Datenbasis schafft Transparenz, reduziert operative Komplexit\u00e4t und erm\u00f6glicht eine zuverl\u00e4ssige Abwicklung \u2013 auch bei steigenden Volumina. So entsteht Klarheit im Hintergrund und Verl\u00e4sslichkeit f\u00fcr Endkund:innen im Vordergrund.<\/p>\n<h3>DOOH als Touchpoint im Omnichannel-Kontext<\/h3>\n<p>Die digitalen City-Screens der \u00d6sterreichischen Post sind ein starkes Beispiel daf\u00fcr, wie Marken heute Pr\u00e4senz zeigen k\u00f6nnen \u2013 sichtbar, modern und wirkungsvoll. Gerade in Kombination mit digitalen Kan\u00e4len entsteht so ein konsistenter Omnichannel-Auftritt.<\/p>\n<p>\ud83d\udc49 Weitere Infos zu den Werbefenstern der \u00d6sterreichischen Post gibt\u2019s <a href=\"https:\/\/www.post.at\/g\/c\/werbefenster\">hier<\/a>!<\/p>\n<p>Doch unabh\u00e4ngig vom Kanal gilt: <strong>Marketing schafft Sichtbarkeit. Systeme entscheiden \u00fcber Erfolg.<\/strong><\/p>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"image-text__text\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_horizontal_gallery-37dd031ab148106195e0ec00bd5c1eba\">\n.av-horizontal-gallery.av-av_horizontal_gallery-37dd031ab148106195e0ec00bd5c1eba{\npadding:3.75% 0px;;\n}\n.av-horizontal-gallery.av-av_horizontal_gallery-37dd031ab148106195e0ec00bd5c1eba .av-horizontal-gallery-inner{\npadding-bottom:25%;\n}\n<\/style>\n<div  class='av-horizontal-gallery av-av_horizontal_gallery-37dd031ab148106195e0ec00bd5c1eba av-horizontal-gallery-large-gap av-horizontal-gallery-enlarge-effect  avia-builder-el-18  el_after_av_textblock  avia-builder-el-last  av-slideshow-ui av-control-default av-slideshow-manual av-loop-once av-loop-manual-once av-horizontal-gallery-2' data-slideshow-data=\"{&quot;enlarge&quot;:1.3,&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:5,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:&quot;&quot;,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide av-horizontal-gallery-prev avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='left-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Previous\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-9' aria-describedby='av-svg-desc-9' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-9'>Previous<\/title>\n<desc id='av-svg-desc-9'>Previous<\/desc>\n<path d=\"M14.464 27.84q0.832 0.832 0 1.536-0.832 0.832-1.536 0l-12.544-12.608q-0.768-0.768 0-1.6l12.544-12.608q0.704-0.832 1.536 0 0.832 0.704 0 1.536l-11.456 11.904z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Previous<\/span><\/a><a href='#next' class='next-slide av-horizontal-gallery-next avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='right-open-big' data-av_iconset='svg_entypo-fontello' tabindex='-1' title=\"Next\"><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewbox=\"0 0 15 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-10' aria-describedby='av-svg-desc-10' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-10'>Next<\/title>\n<desc id='av-svg-desc-10'>Next<\/desc>\n<path d=\"M0.416 27.84l11.456-11.84-11.456-11.904q-0.832-0.832 0-1.536 0.832-0.832 1.536 0l12.544 12.608q0.768 0.832 0 1.6l-12.544 12.608q-0.704 0.832-1.536 0-0.832-0.704 0-1.536z\"><\/path>\n<\/svg><span class='avia_hidden_link_text'>Next<\/span><\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls av-horizontal-gallery-dots fade-in'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide' >2<\/a><a href='#3' class='goto-slide' >3<\/a><a href='#4' class='goto-slide' >4<\/a><\/div><div class='av-horizontal-gallery-inner' data-av-height='25'><div class=\"av-horizontal-gallery-slider\"><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18651 avia-img-lazy-loading-not-18651 av-horizontal-gallery-img' width=\"1030\" height=\"540\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg\" title='v.l. Robert Hadzetovic, Clarissa Groll, Bernhard Erkinger \/ (c) Valerie Maltseva' alt='ACL Gesch\u00e4ftsf\u00fchrung vor der Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-300x157.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-768x403.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-18x9.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-100x52.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-130x68.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-591x310.jpg 591w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-705x370.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203.jpg 1386w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><a href=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg\" data-srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-1030x540.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-300x157.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-768x403.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-18x9.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-100x52.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-130x68.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-591x310.jpg 591w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203-705x370.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-2-e1770814656203.jpg 1386w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='v.l. 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Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18653 avia-img-lazy-loading-not-18653 av-horizontal-gallery-img' width=\"1030\" height=\"687\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg\" title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-100x67.jpg 100w, 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https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3-705x470.jpg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-3.jpg 1386w\" data-sizes=\"(max-width: 1030px) 100vw, 1030px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' aria-label='Open image in lightbox: ACL Werbekampagne am Burgring'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-13' aria-describedby='av-svg-desc-13' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-13'>Open image in lightbox: ACL Werbekampagne am Burgring<\/title>\n<desc id='av-svg-desc-13'>Open image in lightbox: ACL Werbekampagne am Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><div class=\"av-horizontal-gallery-wrap noHover\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-18654 avia-img-lazy-loading-not-18654 av-horizontal-gallery-img' width=\"258\" height=\"344\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg\" title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg 258w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-225x300.jpg 225w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-9x12.jpg 9w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-75x100.jpg 75w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-98x130.jpg 98w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-233x310.jpg 233w\" sizes=\"(max-width: 258px) 100vw, 258px\" \/><a href=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg\" data-srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1.jpg 258w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-225x300.jpg 225w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-9x12.jpg 9w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-75x100.jpg 75w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-98x130.jpg 98w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/DOOH-1-233x310.jpg 233w\" data-sizes=\"(max-width: 258px) 100vw, 258px\" class='av-horizontal-gallery-link avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='resize-full' data-av_iconset='svg_entypo-fontello' title='ACL Werbekampagne am Burgring' alt='ACL Werbekampagne am Burgring' aria-label='Open image in lightbox: ACL Werbekampagne am Burgring'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"32\" viewbox=\"0 0 25 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-14' aria-describedby='av-svg-desc-14' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-14'>Open image in lightbox: ACL Werbekampagne am Burgring<\/title>\n<desc id='av-svg-desc-14'>Open image in lightbox: ACL Werbekampagne am Burgring<\/desc>\n<path d=\"M15.232 3.328h10.112v10.112l-3.2-3.968-4.672 4.864-3.2-3.2 4.864-4.672zM7.872 17.536l3.2 3.2-4.864 4.672 3.904 3.2h-10.112v-10.112l3.2 3.904z\"><\/path>\n<\/svg><\/a><\/div><\/div><\/div><\/div><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-2mn1bcm-f7d58de2fe75a1bb6d7d36042c2d22aa main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-19  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18649'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-24ndzhy-4c7698833e7603f79ff10d5825fa2d8f av_one_full  avia-builder-el-20  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-1mbw4pi-1fd9a9e43327992e8aa483f9d37f8bc4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column av_one_third  post-entry post-entry-18690 slide-parity-odd' data-categories='news,ressourcen' data-tags='events'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp\" class=\"wp-image-18694 avia-img-lazy-loading-18694 attachment-medium size-medium wp-post-image\" alt=\"Agentic Coding Workshop\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Im Agentic Coding Workshop mit Mario Zechner wurde klar: KI-Agenten sind keine Wundermittel, sondern Werkzeuge, die stark vom Kontext abh\u00e4ngen. Entscheidend sind saubere Architektur, klare Regeln und ein konsequenter Human-in-the-Loop.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>30. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-11T09:55:32+01:00\" >2026-04-30 10:24:10<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 21:48:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18681 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png\" class=\"wp-image-18683 avia-img-lazy-loading-18683 attachment-medium size-medium wp-post-image\" alt=\"Beitragsbild AI Text\u00fcbersetzung und - generierung\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1536x804.png 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-2048x1072.png 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1500x785.png 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-705x369.png 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-gest\u00fctzte Textgenerierung und \u00dcbersetzung im Einsatz: Wie ACL Prozesse skaliert, Kosten reduziert und Internationalisierung effizient umsetzt.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>21. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1099<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-11T09:55:32+01:00\" >2026-04-21 10:10:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-15 11:45:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18658 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp\" class=\"wp-image-18679 avia-img-lazy-loading-18679 attachment-medium size-medium wp-post-image\" alt=\"E-Commerce Expo Berlin\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/'>Silber bei den E-Commerce Germany Awards 2026<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Silber bei den E-Commerce Germany Awards 2026: ACL belegt den 2. Platz in der Kategorie \u201eOmnichannel & Integration\u201c. Im Rahmen der E-Commerce Berlin Expo diskutierten Branchenvertreter zudem zentrale Themen wie Integration, KI-Dynamik und Entscheidungs\u00adgeschwindigkeit im Handel.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>23. February 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2026-02-11T09:55:32+01:00\" >2026-02-23 10:04:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 10:07:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Silber bei den E-Commerce Germany Awards 2026<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4-wrap avia-button-center  avia-builder-el-23  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4\">\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-ra2sfq-a7ceef688ce79613a9fd4193a9e911d4 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-15' aria-describedby='av-svg-desc-15' role=\"graphics-symbol\">\n<title id='av-svg-title-15'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-15'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>ACL war Anfang November auf den digitalen City-Screens der \u00d6sterreichischen Post am Wiener Burgring pr\u00e4sent. Der gemeinsame Auftritt zeigt, wie moderne Markenkommunikation Reichweite erzeugt \u2013 und warum nachhaltiger Erfolg im Handel erst durch stabile Systeme und integriertes Ordermanagement entsteht.<\/p>","protected":false},"author":5,"featured_media":18651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,126],"tags":[112],"class_list":["post-18649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-acl-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing schafft Sichtbarkeit. Systeme entscheiden \u00fcber Erfolg.<\/title>\n<meta name=\"description\" content=\"Wie DOOH-Kampagnen Sichtbarkeit schaffen \u2013 und warum integrierte Systeme wie ACL insight \u00fcber nachhaltigen Erfolg entscheiden.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/stage.acl.at\/news\/werbekampagne-am-burgring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing schafft Sichtbarkeit. 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