{"id":18693,"date":"2025-06-12T10:18:52","date_gmt":"2025-06-12T08:18:52","guid":{"rendered":"https:\/\/stage.acl.at\/?p=18693"},"modified":"2026-06-15T08:55:40","modified_gmt":"2026-06-15T06:55:40","slug":"whitepaper-omnichannel-excellence","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/whitepaper-omnichannel-excellence\/","title":{"rendered":"Whitepaper &#8211; Omnichannel Excellence"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-63w8405-7cf63b62b802795f113da0ff562ab01a\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-63w8405-7cf63b62b802795f113da0ff562ab01a'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill avia-button avia-size-small'><span>Whitepaper<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Unsere Fachexpertise aus<\/span><span class='acl-hero-banner-title_second'>\u00fcber 25 Jahren<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-5.png' alt='Whitepaper - Omnichannel Excellence' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-leubc5-5d3317c7041c9662f3ec52b5b2cce302 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18693'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-5cyczk5-25768ebe7b93f3e915aac12c0508c28d av_one_half  avia-builder-el-2  el_before_av_one_half  avia-builder-el-first  first flex_column_div'     ><\/div><div  class='flex_column av-4gzmdj9-631a05f679dc6d888892f63883c13f86 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div'     ><p><div  class='avia-button-wrap av-mqao9tig-f515df2dce794bc8bba1ad42a139c447-wrap avia-button-left  avia-builder-el-5  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqao9tig-f515df2dce794bc8bba1ad42a139c447\">\n#top #wrap_all .avia-button.av-mqao9tig-f515df2dce794bc8bba1ad42a139c447{\nbackground-color:rgba(240,168,68,0.1);\nborder-color:rgba(240,168,68,0.35);\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-radius:25px 25px 25px 25px;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-mqao9tig-f515df2dce794bc8bba1ad42a139c447:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-mqao9tig-f515df2dce794bc8bba1ad42a139c447:hover .avia_button_background{\nborder-radius:25px 25px 25px 25px;\n}\n#top #wrap_all .avia-button.av-mqao9tig-f515df2dce794bc8bba1ad42a139c447 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-mqao9tig-f515df2dce794bc8bba1ad42a139c447:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-mqao9tig-f515df2dce794bc8bba1ad42a139c447 av-link-btn avia-icon_select-no avia-size-small avia-position-left'   aria-label=\"Omnichannel Excellence\"><span class='avia_iconbox_title' >Omnichannel Excellence<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-3qv62dh-160e6db178d8e204e0523c0e1ee7f17f\">\n.acl-heading.av-3qv62dh-160e6db178d8e204e0523c0e1ee7f17f .acl-heading-title{\ntext-transform:none !important;\n}\n.acl-heading.av-3qv62dh-160e6db178d8e204e0523c0e1ee7f17f .acl-heading-part2{\ncolor:#F0A844;\n}\n<\/style>\n<div  class='acl-heading av-3qv62dh-160e6db178d8e204e0523c0e1ee7f17f acl-heading-left  avia-builder-el-6  el_after_av_button  el_before_av_textblock'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>Was euch im<\/span> <span class='acl-heading-part2'>Whitepaper<\/span> <span class='acl-heading-part3'>erwartet<\/span><\/h2><\/div><br \/>\n<section  class='av_textblock_section av-3fu6879-950d3e82fddb6c4f39d64663556ce092'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><ul>\n<li data-start=\"1337\" data-end=\"1392\">Aktuelle Marktkennzahlen &amp; Trends im Omnichannel-Handel<\/li>\n<li data-start=\"1397\" data-end=\"1439\">Die gr\u00f6\u00dften Pain Points im Ordermanagement<\/li>\n<li data-start=\"1444\" data-end=\"1492\">Praxisnahe Strategien &amp; L\u00f6sungen mit ACL insight<\/li>\n<li data-start=\"1497\" data-end=\"1554\">Best Practices &amp; Case Studies erfolgreicher H\u00e4ndler:innen<\/li>\n<\/ul>\n<\/div><\/section><\/p><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-b4c9l1-674c9aa35508fa1efda40301fcf27292\">\n.avia-section.av-b4c9l1-674c9aa35508fa1efda40301fcf27292{\nbackground-color:#f2f2f2;\nbackground-image:unset;\n}\n.avia-section.av-b4c9l1-674c9aa35508fa1efda40301fcf27292 .av-extra-border-element .av-extra-border-inner{\nbackground-color:#f2f2f2;\n}\n<\/style>\n<div id='av_section_2'  class='avia-section av-b4c9l1-674c9aa35508fa1efda40301fcf27292 main_color avia-section-default avia-no-shadow  avia-builder-el-8  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll av-arrow-down-section container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-18693'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-2j9xv8l-aec81eb53ec6f57f6675672cade35038 av_one_full  avia-builder-el-9  avia-builder-el-no-sibling  first flex_column_div'     ><p><div  class='avia-button-wrap av-28mca6d-af2757b40396c0e5ceee7d144a5b4547-wrap avia-button-center  avia-builder-el-10  el_before_acl_heading  avia-builder-el-first'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-28mca6d-af2757b40396c0e5ceee7d144a5b4547\">\n#top #wrap_all .avia-button.av-28mca6d-af2757b40396c0e5ceee7d144a5b4547{\nfont-size:0.85rem;\nbackground-color:rgba(240,168,68,0.1);\nborder-color:rgba(240,168,68,0.35);\ncolor:#f0a844;\nborder-style:solid;\nborder-width:1px 1px 1px 1px;\nborder-radius:14px 14px 14px 14px;\ntransition:all 0.4s ease-in-out;\nmargin:0 0 1rem 0;\n}\n#top #wrap_all .avia-button.av-28mca6d-af2757b40396c0e5ceee7d144a5b4547:hover{\nbackground-color:rgba(240,168,68,0.1);\ncolor:#f0a844;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all.avia-button.av-28mca6d-af2757b40396c0e5ceee7d144a5b4547:hover .avia_button_background{\nborder-radius:14px 14px 14px 14px;\n}\n#top #wrap_all .avia-button.av-28mca6d-af2757b40396c0e5ceee7d144a5b4547 .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n#top #wrap_all .avia-button.av-28mca6d-af2757b40396c0e5ceee7d144a5b4547:hover .avia-svg-icon svg:first-child{\nfill:#f0a844;\nstroke:#f0a844;\n}\n<\/style>\n<a href=''  class='avia-button av-28mca6d-af2757b40396c0e5ceee7d144a5b4547 av-link-btn avia-icon_select-no avia-size-small avia-position-center'   aria-label=\"Mehr Insights\"><span class='avia_iconbox_title' >Mehr Insights<\/span><\/a><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1qepqth-ddc921265641fa1b037fd6bc05fecfbd\">\n.acl-heading.av-1qepqth-ddc921265641fa1b037fd6bc05fecfbd .acl-heading-title{\ntext-transform:none !important;\n}\n.acl-heading.av-1qepqth-ddc921265641fa1b037fd6bc05fecfbd .acl-heading-subtitle{\nfont-size:1.125rem;\n}\n<\/style>\n<div  class='acl-heading av-1qepqth-ddc921265641fa1b037fd6bc05fecfbd acl-heading-center  avia-builder-el-11  el_after_av_button  el_before_av_postslider_acl'><h2 class='acl-heading-title'  itemprop=\"headline\" ><span class='acl-heading-part1'>Blog &amp; News<\/span><\/h2><p class='acl-heading-subtitle'>Neugierig auf mehr? Hier gibt\u2019s alles rund um E-Commerce und die ACL.<\/p><\/div><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-4' data-columns='4'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column  av_one_fourth  post-entry post-entry-19799 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/ki-attributsextraktion\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-300x157.png\" class=\"wp-image-19801 avia-img-lazy-loading-19801 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-705x369.png 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/ki-attributsextraktion\/'>Produktpflege mit KI &#8211; Kontrolle durch Menschen<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-Attributsextraktion aus Bildern reduziert manuelle Produktdatenpflege im PIM. Erfahre, wie das Feature Produkteigenschaften erkennt, Daten konsistenter macht und Teams entlastet.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 7. September 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 6 min<\/span><\/div><\/div><footer class='entry-footer'><div class='read-more-link'><a href='https:\/\/www.acl.at\/en\/ressourcen\/ki-attributsextraktion\/'>Mehr erfahren <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewbox='0 0 24 24' fill='none' class='arrow-icon' aria-hidden='true'><path d='M5 12H19M19 12L12 5M19 12L12 19' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><\/svg><\/a><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>628<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Elisabeth Schallerl<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Elisabeth Schallerl<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-12T10:18:52+02:00\" >2026-09-07 15:56:33<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-09-07 16:12:05<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Produktpflege mit KI &#8211; Kontrolle durch Menschen<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_fourth  post-entry post-entry-19726 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/machine-equity\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-300x157.png\" class=\"wp-image-19727 avia-img-lazy-loading-19727 attachment-medium size-medium wp-post-image\" alt=\"Blog Header Machine Equity\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-705x369.png 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/machine-equity\/'>Von Brand Equity zu Machine Equity<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI kann nur empfehlen, was sie versteht. Im Agentic Commerce werden strukturierte Produktdaten zur Voraussetzung f\u00fcr Sichtbarkeit. Der Beitrag zeigt, warum PIM zur Grundlage f\u00fcr Machine Equity wird und wie KI Produktdatenprozesse effizienter macht.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 18. August 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 6 min<\/span><\/div><\/div><footer class='entry-footer'><div class='read-more-link'><a href='https:\/\/www.acl.at\/en\/ressourcen\/machine-equity\/'>Mehr erfahren <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewbox='0 0 24 24' fill='none' class='arrow-icon' aria-hidden='true'><path d='M5 12H19M19 12L12 5M19 12L12 19' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><\/svg><\/a><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>628<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-12T10:18:52+02:00\" >2026-08-18 15:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-19 11:19:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Von Brand Equity zu Machine Equity<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_fourth  post-entry post-entry-19645 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg\" class=\"wp-image-9111 avia-img-lazy-loading-9111 attachment-medium size-medium wp-post-image\" alt=\"Mitarbeitende am Service-Counter im ACL-Office\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1030x692.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-768x516.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1536x1033.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-2048x1377.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-461x310.jpg 461w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1500x1008.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-705x474.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Customer Service im E-Commerce<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Eine Bestellung kommt nicht an, eine R\u00fccksendung h\u00e4ngt in der Bearbeitung, die Lieferadresse muss ge\u00e4ndert werden oder es gibt einfach eine Frage zum Produkt. Genau in diesen Momenten entscheidet sich, ob aus einem Problem Frust entsteht - oder Vertrauen. <\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 29. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 10 min<\/span><\/div><\/div><footer class='entry-footer'><div class='read-more-link'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Mehr erfahren <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewbox='0 0 24 24' fill='none' class='arrow-icon' aria-hidden='true'><path d='M5 12H19M19 12L12 5M19 12L12 19' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><\/svg><\/a><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1721<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-12T10:18:52+02:00\" >2026-07-29 13:38:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:40:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer Service im E-Commerce<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_fourth  post-entry post-entry-19537 slide-parity-even post-entry-last' data-categories='news,ressourcen' data-tags='acl-news'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg\" class=\"wp-image-19544 avia-img-lazy-loading-19544 attachment-medium size-medium wp-post-image\" alt=\"AUA x ACL Pressebild\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1536x1024.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-2048x1365.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1500x1000.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>ACL News<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Hinter jeder Uniform steckt ein komplexer Prozess. Mit ACL eDress hat ACL advanced commerce labs gemeinsam mit Austrian Airlines ein neues, digitales Uniform-Bestellsystem geschaffen \u2013 f\u00fcr mehr Effizienz, Transparenz und Benutzerfreundlichkeit im Arbeitsalltag von rund 5.000 Mitarbeitenden.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 8. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 4 min<\/span><\/div><\/div><footer class='entry-footer'><div class='read-more-link'><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/'>Mehr erfahren <svg xmlns='http:\/\/www.w3.org\/2000\/svg' width='24' height='24' viewbox='0 0 24 24' fill='none' class='arrow-icon' aria-hidden='true'><path d='M5 12H19M19 12L12 5M19 12L12 19' stroke='currentColor' stroke-width='2' stroke-linecap='round' stroke-linejoin='round'\/><\/svg><\/a><\/div><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2025-06-12T10:18:52+02:00\" >2026-07-08 08:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:31<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-m63yud-87c1f19b6ef228bfc248ae185860ce62-wrap avia-button-center  avia-builder-el-13  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-m63yud-87c1f19b6ef228bfc248ae185860ce62\">\n#top #wrap_all .avia-button.av-m63yud-87c1f19b6ef228bfc248ae185860ce62{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m63yud-87c1f19b6ef228bfc248ae185860ce62:hover{\ncolor:#edae44;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-m63yud-87c1f19b6ef228bfc248ae185860ce62 .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n#top #wrap_all .avia-button.av-m63yud-87c1f19b6ef228bfc248ae185860ce62:hover .avia-svg-icon svg:first-child{\nfill:#edae44;\nstroke:#edae44;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-m63yud-87c1f19b6ef228bfc248ae185860ce62 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-3'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-3'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-subtle' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Entdecke, wie Ordermanagement die Grundlage f\u00fcr profitables Wachstum und Kundenzufriedenheit schafft.<\/p>","protected":false},"author":5,"featured_media":9119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"acl_reading_time":0,"footnotes":""},"categories":[126,120],"tags":[110,111],"class_list":["post-18693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ressourcen","category-whitepaper","tag-e-commerce","tag-markttrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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