{"id":7607,"date":"2021-06-10T11:37:35","date_gmt":"2021-06-10T09:37:35","guid":{"rendered":"https:\/\/www.acl.at\/?p=7607"},"modified":"2026-06-12T08:57:25","modified_gmt":"2026-06-12T06:57:25","slug":"e-commerce-backstage-die-digitale-welt-nach-dem-buy-button","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-backstage-die-digitale-welt-nach-dem-buy-button\/","title":{"rendered":"E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqakozyv-0dcc3ba99d33d70478ee7cdcf3159ebe\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqakozyv-0dcc3ba99d33d70478ee7cdcf3159ebe'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill'> <span data-av_svg_icon='dot' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7\" height=\"32\" viewbox=\"0 0 7 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Dot<\/title>\n<desc id='av-svg-desc-1'>Dot<\/desc>\n<path d=\"M3.52 12.48q1.472 0 2.496 1.024t1.024 2.496q0 1.408-1.024 2.464t-2.496 1.056-2.496-1.056-1.024-2.464q0-1.472 1.024-2.496t2.496-1.024z\"><\/path>\n<\/svg><\/span> <span>Events<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2021\/05\/Messestand-ACL_inkl.-Screenshot-Webseite-1030x579.png' alt='Foto: ACL-Messestand' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-12kfnqf-88cf6bfe94501e8a11d2d9fc6f77fa36 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-11eko6v-f52df5b7ff30a7f9264c0abcbf1e9072 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-11eko6v-f52df5b7ff30a7f9264c0abcbf1e9072 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-zzf3w7-22512abf41369e69169e8e743d1758d8 av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-xjp3mf-685b7dfda6c3d3c087a100f99197636a av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >10. June 2021<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-tgmthj-dfc416b423db23e854f6ce1b12e76445 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-2qbwfb-25b4cf30d29805654294130229e8fc21-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-2qbwfb-25b4cf30d29805654294130229e8fc21 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Reply<\/title>\n<desc id='av-svg-desc-2'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-q8rv5z-b7c9991032b8e0e046082d595ac01b63 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d\">\n#top .flex_column.av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mncvef-5429db82f3d31032938e6bd0c9019af5\">\n#top .flex_column.av-mncvef-5429db82f3d31032938e6bd0c9019af5{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-mncvef-5429db82f3d31032938e6bd0c9019af5{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-mncvef-5429db82f3d31032938e6bd0c9019af5 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-uxwgzb-e27e3e8aea68f216552d4b6173a3579d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Wie wir einkaufen und was wir uns als Kund*innen im Kaufprozess erwarten, hat sich in den letzten Jahren rapide ver\u00e4ndert. Digital-Riesen wie Amazon, Zalando &amp; Co. geben das Tempo im E-Commerce vor und fordern lokale Unternehmen und Hersteller sich neu aufzustellen.<\/p>\n<p>Was die damit verbundene digitale Transformation in der Praxis bedeutet, wie modernste Technologien von Headless Front-Ends bis Message-based Communication eingesetzt werden und warum Mindset oft das wichtigste Puzzle-Teil ist, waren Teil des Vortrags.<\/p>\n<p>Generell ist es im E-Commerce-Sektor jedoch \u00e4u\u00dferst wichtig mit den Entwicklungen sowie zuk\u00fcnftigen Trends Schritt zu halten, denn wie Aref Tarkhani (IT Solution Architect bei ACL) sagt: <em>\u201eThe future shines bright like a diamond.\u201d<\/em><\/p>\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576\">\n#top .flex_column.av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-ipta1j-20dfba20b70547573545b555ca8d432c main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-h9ehnr-09062fa4a75fdbbab5d66f7ca3a9b561 sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-h9ehnr-09062fa4a75fdbbab5d66f7ca3a9b561 av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-g5435j-cd8acd7ec97f41d1a80641833a79c638 av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >10. June 2021<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-b9k007-1b274d4c5aba3c1ef9e4f7767e6fccff av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-7vg7jr-51e84ba24ed9ea36185f95ef0de8d636'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Wie wir einkaufen und was wir uns als Kund*innen im Kaufprozess erwarten, hat sich in den letzten Jahren rapide ver\u00e4ndert. Digital-Riesen wie Amazon, Zalando &amp; Co. geben das Tempo im E-Commerce vor und fordern lokale Unternehmen und Hersteller sich neu aufzustellen.<\/p>\n<p>Was die damit verbundene digitale Transformation in der Praxis bedeutet, wie modernste Technologien von Headless Front-Ends bis Message-based Communication eingesetzt werden und warum Mindset oft das wichtigste Puzzle-Teil ist, waren Teil des Vortrags.<\/p>\n<p>Generell ist es im E-Commerce-Sektor jedoch \u00e4u\u00dferst wichtig mit den Entwicklungen sowie zuk\u00fcnftigen Trends Schritt zu halten, denn wie Aref Tarkhani (IT Solution Architect bei ACL) sagt: <em>\u201eThe future shines bright like a diamond.\u201d<\/em><\/p>\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-9bozvr-e0a3f2152389164b6c927008c349345c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6s611z-4a12fb7d299ef7e1692f9341d0cc8334 av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-5ddjfr-44e9ca47a1d16042188c844ebe142fd1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column av_one_third  post-entry post-entry-18690 slide-parity-odd' data-categories='news,ressourcen' data-tags='events'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp\" class=\"wp-image-18694 avia-img-lazy-loading-18694 attachment-medium size-medium wp-post-image\" alt=\"Agentic Coding Workshop\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Im Agentic Coding Workshop mit Mario Zechner wurde klar: KI-Agenten sind keine Wundermittel, sondern Werkzeuge, die stark vom Kontext abh\u00e4ngen. Entscheidend sind saubere Architektur, klare Regeln und ein konsequenter Human-in-the-Loop.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>30. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-04-30 10:24:10<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 21:48:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18681 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png\" class=\"wp-image-18683 avia-img-lazy-loading-18683 attachment-medium size-medium wp-post-image\" alt=\"Beitragsbild AI Text\u00fcbersetzung und - generierung\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1536x804.png 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-2048x1072.png 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1500x785.png 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-705x369.png 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-gest\u00fctzte Textgenerierung und \u00dcbersetzung im Einsatz: Wie ACL Prozesse skaliert, Kosten reduziert und Internationalisierung effizient umsetzt.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>21. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1099<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-04-21 10:10:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-15 11:45:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18658 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp\" class=\"wp-image-18679 avia-img-lazy-loading-18679 attachment-medium size-medium wp-post-image\" alt=\"E-Commerce Expo Berlin\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/'>Silber bei den E-Commerce Germany Awards 2026<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Silber bei den E-Commerce Germany Awards 2026: ACL belegt den 2. Platz in der Kategorie \u201eOmnichannel & Integration\u201c. Im Rahmen der E-Commerce Berlin Expo diskutierten Branchenvertreter zudem zentrale Themen wie Integration, KI-Dynamik und Entscheidungs\u00adgeschwindigkeit im Handel.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>23. February 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-02-23 10:04:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 10:07:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Silber bei den E-Commerce Germany Awards 2026<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f\">\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-3'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Am 19. Mai pr\u00e4sentierte die ACL interessante Einblicke hinter die Kulissen des E-Commerce Bereichs bei ihrem Messetalk der Jobmesse TU Wien.<\/p>","protected":false},"author":5,"featured_media":7608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[119,126],"tags":[109],"class_list":["post-7607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c<\/title>\n<meta name=\"description\" content=\"Am 19. 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