{"id":7607,"date":"2021-06-10T11:37:35","date_gmt":"2021-06-10T09:37:35","guid":{"rendered":"https:\/\/www.acl.at\/?p=7607"},"modified":"2026-06-12T08:57:25","modified_gmt":"2026-06-12T06:57:25","slug":"e-commerce-backstage-die-digitale-welt-nach-dem-buy-button","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-backstage-die-digitale-welt-nach-dem-buy-button\/","title":{"rendered":"E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqakozyv-0dcc3ba99d33d70478ee7cdcf3159ebe\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqakozyv-0dcc3ba99d33d70478ee7cdcf3159ebe'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill avia-button avia-size-small'><span>Events<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2021\/05\/Messestand-ACL_inkl.-Screenshot-Webseite-1030x579.png' alt='Foto: ACL-Messestand' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-12kfnqf-88cf6bfe94501e8a11d2d9fc6f77fa36 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-11eko6v-f52df5b7ff30a7f9264c0abcbf1e9072 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-11eko6v-f52df5b7ff30a7f9264c0abcbf1e9072 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-zzf3w7-22512abf41369e69169e8e743d1758d8 av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-xjp3mf-685b7dfda6c3d3c087a100f99197636a av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >10. June 2021<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-tgmthj-dfc416b423db23e854f6ce1b12e76445 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-2qbwfb-25b4cf30d29805654294130229e8fc21-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-2qbwfb-25b4cf30d29805654294130229e8fc21 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Reply<\/title>\n<desc id='av-svg-desc-1'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-q8rv5z-b7c9991032b8e0e046082d595ac01b63 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d\">\n#top .flex_column.av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-nky5cn-9b1794ea81e3d90f320391be4fb07a5d av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mncvef-5429db82f3d31032938e6bd0c9019af5\">\n#top .flex_column.av-mncvef-5429db82f3d31032938e6bd0c9019af5{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-mncvef-5429db82f3d31032938e6bd0c9019af5{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-mncvef-5429db82f3d31032938e6bd0c9019af5 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-uxwgzb-e27e3e8aea68f216552d4b6173a3579d'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Wie wir einkaufen und was wir uns als Kund*innen im Kaufprozess erwarten, hat sich in den letzten Jahren rapide ver\u00e4ndert. Digital-Riesen wie Amazon, Zalando &amp; Co. geben das Tempo im E-Commerce vor und fordern lokale Unternehmen und Hersteller sich neu aufzustellen.<\/p>\n<p>Was die damit verbundene digitale Transformation in der Praxis bedeutet, wie modernste Technologien von Headless Front-Ends bis Message-based Communication eingesetzt werden und warum Mindset oft das wichtigste Puzzle-Teil ist, waren Teil des Vortrags.<\/p>\n<p>Generell ist es im E-Commerce-Sektor jedoch \u00e4u\u00dferst wichtig mit den Entwicklungen sowie zuk\u00fcnftigen Trends Schritt zu halten, denn wie Aref Tarkhani (IT Solution Architect bei ACL) sagt: <em>\u201eThe future shines bright like a diamond.\u201d<\/em><\/p>\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576\">\n#top .flex_column.av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-kxjv3b-e2b7d288437f76d31661ba7eeaa5a576 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-ipta1j-20dfba20b70547573545b555ca8d432c main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-h9ehnr-09062fa4a75fdbbab5d66f7ca3a9b561 sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-h9ehnr-09062fa4a75fdbbab5d66f7ca3a9b561 av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-g5435j-cd8acd7ec97f41d1a80641833a79c638 av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >10. June 2021<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-b9k007-1b274d4c5aba3c1ef9e4f7767e6fccff av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-7vg7jr-51e84ba24ed9ea36185f95ef0de8d636'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Wie wir einkaufen und was wir uns als Kund*innen im Kaufprozess erwarten, hat sich in den letzten Jahren rapide ver\u00e4ndert. Digital-Riesen wie Amazon, Zalando &amp; Co. geben das Tempo im E-Commerce vor und fordern lokale Unternehmen und Hersteller sich neu aufzustellen.<\/p>\n<p>Was die damit verbundene digitale Transformation in der Praxis bedeutet, wie modernste Technologien von Headless Front-Ends bis Message-based Communication eingesetzt werden und warum Mindset oft das wichtigste Puzzle-Teil ist, waren Teil des Vortrags.<\/p>\n<p>Generell ist es im E-Commerce-Sektor jedoch \u00e4u\u00dferst wichtig mit den Entwicklungen sowie zuk\u00fcnftigen Trends Schritt zu halten, denn wie Aref Tarkhani (IT Solution Architect bei ACL) sagt: <em>\u201eThe future shines bright like a diamond.\u201d<\/em><\/p>\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\">\n<div class=\"spalte1 col-xs-12 col-sm-6\">\n<div class=\"textcontainer\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-9bozvr-e0a3f2152389164b6c927008c349345c main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-7607'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-6s611z-4a12fb7d299ef7e1692f9341d0cc8334 av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-5ddjfr-44e9ca47a1d16042188c844ebe142fd1'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19645 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg\" class=\"wp-image-9111 avia-img-lazy-loading-9111 attachment-medium size-medium wp-post-image\" alt=\"Mitarbeitende am Service-Counter im ACL-Office\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1030x692.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-768x516.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1536x1033.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-2048x1377.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-461x310.jpg 461w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1500x1008.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-705x474.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Customer Service im E-Commerce<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Eine Bestellung kommt nicht an, eine R\u00fccksendung h\u00e4ngt in der Bearbeitung, die Lieferadresse muss ge\u00e4ndert werden oder es gibt einfach eine Frage zum Produkt. Genau in diesen Momenten entscheidet sich, ob aus einem Problem Frust entsteht - oder Vertrauen. <\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 29. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 10 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>3648<\/span>\n\t\t\t\t\t\t<span itemprop='width'>5426<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-07-29 13:38:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:40:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer Service im E-Commerce<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19537 slide-parity-even' data-categories='news,ressourcen' data-tags='acl-news'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg\" class=\"wp-image-19544 avia-img-lazy-loading-19544 attachment-medium size-medium wp-post-image\" alt=\"AUA x ACL Pressebild\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1536x1024.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-2048x1365.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1500x1000.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>ACL News<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Hinter jeder Uniform steckt ein komplexer Prozess. Mit ACL eDress hat ACL advanced commerce labs gemeinsam mit Austrian Airlines ein neues, digitales Uniform-Bestellsystem geschaffen \u2013 f\u00fcr mehr Effizienz, Transparenz und Benutzerfreundlichkeit im Arbeitsalltag von rund 5.000 Mitarbeitenden.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 8. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 4 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-07-08 08:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:31<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19498 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg\" class=\"wp-image-19502 avia-img-lazy-loading-19502 attachment-medium size-medium wp-post-image\" alt=\"Leading-Employer-\u00d6sterreich-2026\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-1030x579.jpeg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-768x432.jpeg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-18x10.jpeg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-100x56.jpeg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-130x73.jpeg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-551x310.jpeg 551w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-705x397.jpeg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>Awards<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Die ACL z\u00e4hlt auch 2026 wieder zu den LEADING EMPLOYERS \u00d6sterreichs und geh\u00f6rt damit zum zweiten Mal in Folge zu den Top 1 % aller Arbeitgeber des Landes. Die Auszeichnung basiert auf einer unabh\u00e4ngigen Analyse von rund 150.000 Arbeitgebern und w\u00fcrdigt eine starke Unternehmenskultur sowie ein attraktives Arbeitsumfeld.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 1. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 2 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>675<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2021-06-10T11:37:35+02:00\" >2026-07-01 11:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f\">\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-21ojzb-b460c3c32f1f7c296a1274cb82e2558f av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-2'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Am 19. Mai pr\u00e4sentierte die ACL interessante Einblicke hinter die Kulissen des E-Commerce Bereichs bei ihrem Messetalk der Jobmesse TU Wien.<\/p>","protected":false},"author":5,"featured_media":7608,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"acl_reading_time":0,"footnotes":""},"categories":[119,126],"tags":[109],"class_list":["post-7607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c<\/title>\n<meta name=\"description\" content=\"Am 19. Mai pr\u00e4sentierte die ACL interessante Einblicke hinter die Kulissen des E-Commerce Bereichs bei ihrem Messetalk der Jobmesse TU Wien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-backstage-die-digitale-welt-nach-dem-buy-button\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Commerce Backstage: Die digitale Welt nach dem \u201eBuy-Button\u201c\" \/>\n<meta property=\"og:description\" content=\"Am 19. 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