{"id":8495,"date":"2022-01-21T10:39:06","date_gmt":"2022-01-21T09:39:06","guid":{"rendered":"https:\/\/www.acl.at\/?p=8495"},"modified":"2026-06-12T09:04:54","modified_gmt":"2026-06-12T07:04:54","slug":"steigende-e-commerce-bedeutung","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/steigende-e-commerce-bedeutung\/","title":{"rendered":"Die Bedeutung des E-Commerce steigt weiter"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqakztg0-5e8b9ddc5aa913497365df90d1a6de1b\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqakztg0-5e8b9ddc5aa913497365df90d1a6de1b'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill avia-button avia-size-small'><span>Markttrends<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Die Bedeutung des E-Commerce steigt weiter<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2022\/01\/20.01.22-Die-Zukunft-heisst-E-Commerce-1030x538.png' alt='Trends 2022 \u2013 Zukunftstrends im E-Commerce' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-av_section-eb77c2bf5363f96683eb5fed1b02f44f main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8495'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fifth-35debc7e09d7652db71af3b8cdfac68a sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-av_one_fifth-35debc7e09d7652db71af3b8cdfac68a av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_two_fifth-37eec8a5a4f3581bc0efaa99158f48dd av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-av_post_metadata-4d7734c8c98f7e0326a0c0f1dc3267be av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >21. January 2022<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_one_fifth-37eec8a5a4f3581bc0efaa99158f48dd av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-av_button-f3c3e7808c296e325477804bf6460423-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-av_button-f3c3e7808c296e325477804bf6460423 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Reply<\/title>\n<desc id='av-svg-desc-1'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b\">\n#top .flex_column.av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54\">\n#top .flex_column.av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-vbelnz-960434aeac0bd579c77d9cd3ab8c60a4'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p><span style=\"color: #ffffff;\">a<\/span><\/p>\n<p>Dass sich der digitale Handel sehr positiv entwickelt, ist keine \u00dcberraschung.\u00a0Die Pandemie war ein ma\u00dfgeblicher Treiber f\u00fcr Unternehmen, um Digitalisierung voranzutreiben. Im Handel verschaffte diese Entwicklung dem Online-Verkaufskanal wieder einen kr\u00e4ftigen Aufschwung, der vom Wareneinkauf \u00fcber die Logistik bis zur IT-Infrastruktur die gesamte Supply-Chain forderte. Um das stark wachsende Auftragsvolumen abzuarbeiten, waren und sind Handels-Unternehmen gefragt, etablierte Filial-, Warenwirtschafts- und Logistikprozesse mit neuer IT-Infrastruktur zu vereinen. Wichtigste Herausforderung dabei ist die Integration beider Welten, denn trotz Aufschwung macht der Offline-Umsatz noch einen Gro\u00dfteil des Handelsumsatzes aus. Neue modulare IT-Architektur-Ans\u00e4tze, performante Technologien (wie beispielsweise Streaming) und flexibel erweiterbare Software-L\u00f6sungen erm\u00f6glichen eine nachhaltige Transformation, um den Anforderungen in einem Omni-Channel Kontext gerecht zu werden. Zus\u00e4tzliche Anforderungen wie beispielsweise Dropshipment oder Services wie \u201eClick and Collect\u201c und \u201eShip-from-Store\u201c sind weitere Herausforderungen, die neue Prozessdesigns und Integrationen von Systemen erfordern.<\/p>\n<p>Als Partner f\u00fcr E-Commerce Solution Design und Betrieb, unterst\u00fctzen wir H\u00e4ndler und Markenhersteller dabei, die richtigen Schritte zu setzen und neue Ans\u00e4tze in der IT damit abzudecken. Auszugsweise haben wir uns dabei stark mit folgenden Themenfeldern besch\u00e4ftigt:<\/p>\n<\/div>\n<div class=\"image-text__text\">\n<ul>\n<li><span style=\"color: #f0c282;\"><strong>Headless Commerce<\/strong><\/span><br \/>\nCommerce-Architektur, bei der das Backend vom Frontend abgekoppelt ist, um agiler und flexibler testen und weiterentwickeln zu k\u00f6nnen.<\/li>\n<li><span style=\"color: #f0c282;\"><strong>Conversational Commerce<\/strong><\/span><br \/>\nMessenger Services wie Live-Chats, um echtzeitliche Interaktion zwischen Kunden und Unternehmen zu erm\u00f6glichen.<\/li>\n<li><span style=\"color: #f0c282;\"><strong>AI &amp; Digital Commerce<\/strong><\/span><br \/>\nDatenanalyse durch den Einsatz k\u00fcnstlicher Intelligenz, f\u00fcr Prozess-Automatisierung, wie beispielsweise der Einsatz von Chatbots im Kundenservice<\/li>\n<li><span style=\"color: #f0c282;\"><strong>Marketplace Strategies<\/strong><\/span><br \/>\nAufbau von konsolidierter Produktdatenverwaltung, Anbindung diverser Marktpl\u00e4tze, sowie Integration von Dropship-Lieferanten f\u00fcr Vergr\u00f6\u00dferung des eigenen Sortiments im Online Shop<\/li>\n<\/ul>\n<\/div>\n<div class=\"image-text__text\">\n<p>Unsere Vision ist es, Ihnenma\u00dfgeschneiderte IT als Enabler\u00a0zur Verf\u00fcgung zu stellen, um bestehende Strukturen perfekt mit neuen Architekturen zu verkn\u00fcpfen um dabei das Einkaufserlebnis f\u00fcr Ihre Kunden zu einer positiven \u00dcberraschung werden zu lassen.<\/p>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54\">\n#top .flex_column.av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-a49698fb9b3fb1ce845937d087cb9132 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8495'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_full-35debc7e09d7652db71af3b8cdfac68a sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-av_one_full-35debc7e09d7652db71af3b8cdfac68a av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-av_post_metadata-4d7734c8c98f7e0326a0c0f1dc3267be av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >21. January 2022<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-av_one_full-4d1e7319a0d315350e435fe0f536a6e9 av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-7iprlr-4bed3b96d533ecb95dde2e0107f35125'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p><span style=\"color: #ffffff;\">a<\/span><\/p>\n<p>Dass sich der digitale Handel sehr positiv entwickelt, ist keine \u00dcberraschung.\u00a0Die Pandemie war ein ma\u00dfgeblicher Treiber f\u00fcr Unternehmen, um Digitalisierung voranzutreiben. Im Handel verschaffte diese Entwicklung dem Online-Verkaufskanal wieder einen kr\u00e4ftigen Aufschwung, der vom Wareneinkauf \u00fcber die Logistik bis zur IT-Infrastruktur die gesamte Supply-Chain forderte. Um das stark wachsende Auftragsvolumen abzuarbeiten, waren und sind Handels-Unternehmen gefragt, etablierte Filial-, Warenwirtschafts- und Logistikprozesse mit neuer IT-Infrastruktur zu vereinen. Wichtigste Herausforderung dabei ist die Integration beider Welten, denn trotz Aufschwung macht der Offline-Umsatz noch einen Gro\u00dfteil des Handelsumsatzes aus. Neue modulare IT-Architektur-Ans\u00e4tze, performante Technologien (wie beispielsweise Streaming) und flexibel erweiterbare Software-L\u00f6sungen erm\u00f6glichen eine nachhaltige Transformation, um den Anforderungen in einem Omni-Channel Kontext gerecht zu werden. Zus\u00e4tzliche Anforderungen wie beispielsweise Dropshipment oder Services wie \u201eClick and Collect\u201c und \u201eShip-from-Store\u201c sind weitere Herausforderungen, die neue Prozessdesigns und Integrationen von Systemen erfordern.<\/p>\n<p>Als Partner f\u00fcr E-Commerce Solution Design und Betrieb, unterst\u00fctzen wir H\u00e4ndler und Markenhersteller dabei, die richtigen Schritte zu setzen und neue Ans\u00e4tze in der IT damit abzudecken. Auszugsweise haben wir uns dabei stark mit folgenden Themenfeldern besch\u00e4ftigt:<\/p>\n<\/div>\n<div class=\"image-text__text\">\n<ul>\n<li><span style=\"color: #f0c282;\"><strong>Headless Commerce<\/strong><\/span><br \/>\nCommerce-Architektur, bei der das Backend vom Frontend abgekoppelt ist, um agiler und flexibler testen und weiterentwickeln zu k\u00f6nnen.<\/li>\n<li><span style=\"color: #f0c282;\"><strong>Conversational Commerce<\/strong><\/span><br \/>\nMessenger Services wie Live-Chats, um echtzeitliche Interaktion zwischen Kunden und Unternehmen zu erm\u00f6glichen.<\/li>\n<li><span style=\"color: #f0c282;\"><strong>AI &amp; Digital Commerce<\/strong><\/span><br \/>\nDatenanalyse durch den Einsatz k\u00fcnstlicher Intelligenz, f\u00fcr Prozess-Automatisierung, wie beispielsweise der Einsatz von Chatbots im Kundenservice<\/li>\n<li><span style=\"color: #f0c282;\"><strong>Marketplace Strategies<\/strong><\/span><br \/>\nAufbau von konsolidierter Produktdatenverwaltung, Anbindung diverser Marktpl\u00e4tze, sowie Integration von Dropship-Lieferanten f\u00fcr Vergr\u00f6\u00dferung des eigenen Sortiments im Online Shop<\/li>\n<\/ul>\n<\/div>\n<div class=\"image-text__text\">\n<p>Unsere Vision ist es, Ihnenma\u00dfgeschneiderte IT als Enabler\u00a0zur Verf\u00fcgung zu stellen, um bestehende Strukturen perfekt mit neuen Architekturen zu verkn\u00fcpfen um dabei das Einkaufserlebnis f\u00fcr Ihre Kunden zu einer positiven \u00dcberraschung werden zu lassen.<\/p>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-d4945e6f09914d9c87cc12ad51967326 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-8495'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-4d1e7319a0d315350e435fe0f536a6e9 av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-av_textblock-caa6823d6be4bcf17fd6322d3c04cc69'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19645 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg\" class=\"wp-image-9111 avia-img-lazy-loading-9111 attachment-medium size-medium wp-post-image\" alt=\"Mitarbeitende am Service-Counter im ACL-Office\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1030x692.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-768x516.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1536x1033.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-2048x1377.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-461x310.jpg 461w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1500x1008.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-705x474.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Customer Service im E-Commerce<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Eine Bestellung kommt nicht an, eine R\u00fccksendung h\u00e4ngt in der Bearbeitung, die Lieferadresse muss ge\u00e4ndert werden oder es gibt einfach eine Frage zum Produkt. Genau in diesen Momenten entscheidet sich, ob aus einem Problem Frust entsteht - oder Vertrauen. <\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 29. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 10 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>3648<\/span>\n\t\t\t\t\t\t<span itemprop='width'>5426<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-01-21T10:39:06+01:00\" >2026-07-29 13:38:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:40:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer Service im E-Commerce<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19537 slide-parity-even' data-categories='news,ressourcen' data-tags='acl-news'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"200\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg\" class=\"wp-image-19544 avia-img-lazy-loading-19544 attachment-medium size-medium wp-post-image\" alt=\"AUA x ACL Pressebild\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-300x200.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1030x687.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-768x512.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1536x1024.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-2048x1365.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-465x310.jpg 465w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-1500x1000.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-705x470.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>ACL News<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/uniformmanagement-austrian-airlines\/'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Hinter jeder Uniform steckt ein komplexer Prozess. Mit ACL eDress hat ACL advanced commerce labs gemeinsam mit Austrian Airlines ein neues, digitales Uniform-Bestellsystem geschaffen \u2013 f\u00fcr mehr Effizienz, Transparenz und Benutzerfreundlichkeit im Arbeitsalltag von rund 5.000 Mitarbeitenden.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 8. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 4 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/07\/01_LinkedIn_AClxAUA-1-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1707<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-01-21T10:39:06+01:00\" >2026-07-08 08:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:31<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL digitalisiert das Uniformmanagement von Austrian Airlines<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19498 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"169\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg\" class=\"wp-image-19502 avia-img-lazy-loading-19502 attachment-medium size-medium wp-post-image\" alt=\"Leading-Employer-\u00d6sterreich-2026\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-300x169.jpeg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-1030x579.jpeg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-768x432.jpeg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-18x10.jpeg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-100x56.jpeg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-130x73.jpeg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-551x310.jpeg 551w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2-705x397.jpeg 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>Awards<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/leading-employer-2026\/'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Die ACL z\u00e4hlt auch 2026 wieder zu den LEADING EMPLOYERS \u00d6sterreichs und geh\u00f6rt damit zum zweiten Mal in Folge zu den Top 1 % aller Arbeitgeber des Landes. Die Auszeichnung basiert auf einer unabh\u00e4ngigen Analyse von rund 150.000 Arbeitgebern und w\u00fcrdigt eine starke Unternehmenskultur sowie ein attraktives Arbeitsumfeld.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 1. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 2 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/WhatsApp-Image-2026-06-22-at-11.35.15-2.jpeg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>675<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-01-21T10:39:06+01:00\" >2026-07-01 11:17:18<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:50:41<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>ACL erneut als LEADING EMPLOYER ausgezeichnet<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-av_button-6ddc5cd1186811bb445dd18d4969f2fa-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button-6ddc5cd1186811bb445dd18d4969f2fa\">\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-av_button-6ddc5cd1186811bb445dd18d4969f2fa av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-2'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>2021 war ein herausforderndes, aber auch interessantes Jahr, welches f\u00fcr den E-Commerce Ver\u00e4nderungen mit sich brachte.<\/p>","protected":false},"author":5,"featured_media":8496,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"acl_reading_time":0,"footnotes":""},"categories":[119,126],"tags":[111],"class_list":["post-8495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-markttrends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Die Bedeutung des E-Commerce steigt weiter<\/title>\n<meta name=\"description\" content=\"2021 war ein herausforderndes, aber auch interessantes Jahr, welches f\u00fcr den E-Commerce Ver\u00e4nderungen mit sich brachte.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.acl.at\/en\/ressourcen\/steigende-e-commerce-bedeutung\/\" 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