{"id":9308,"date":"2022-12-01T13:30:00","date_gmt":"2022-12-01T12:30:00","guid":{"rendered":"https:\/\/www.acl.at\/?p=9308"},"modified":"2026-06-12T10:47:09","modified_gmt":"2026-06-12T08:47:09","slug":"meet-up-road-to-headless-e-commerce","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/meet-up-road-to-headless-e-commerce\/","title":{"rendered":"Meet-Up: Road to Headless E-Commerce"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqaonc5u-f1a9b46bea5c99f6ab0a407408aa50c0\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqaonc5u-f1a9b46bea5c99f6ab0a407408aa50c0'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill avia-button avia-size-small'><span>Events<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Meet-Up: Road to Headless E-Commerce<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2022\/12\/ACL-Meet-Up_5-1030x685.jpg' alt='Vortrag im Seminarraum beim ACL Meet-Up \u201eRoad to Headless E-Commerce\u201c' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-av_section-eb77c2bf5363f96683eb5fed1b02f44f main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9308'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_fifth-35debc7e09d7652db71af3b8cdfac68a sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-av_one_fifth-35debc7e09d7652db71af3b8cdfac68a av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_two_fifth-37eec8a5a4f3581bc0efaa99158f48dd av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-av_post_metadata-4d7734c8c98f7e0326a0c0f1dc3267be av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><div class=\"av-post-metadata-author-wrapper\"><div class=\"av-post-metadata-author-avatar-wrapper\"><span class=\"acl-avatar\" style=\"background-color:#f0a844;color:#ffffff;\"><span class=\"acl-avatar-text\">A<\/span><\/span><\/div><div class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\"><span class=\"av-post-metadata-author-name-text\">ACL<\/span><\/a><\/span><\/div><\/div><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >1. December 2022<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_one_fifth-37eec8a5a4f3581bc0efaa99158f48dd av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-av_button-f3c3e7808c296e325477804bf6460423-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-av_button-f3c3e7808c296e325477804bf6460423 av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-1'>Reply<\/title>\n<desc id='av-svg-desc-1'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b\">\n#top .flex_column.av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-e7e92c72c9324bcd6f4523971d27806b av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54\">\n#top .flex_column.av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_three_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-unlpj0-c0318459de8f75f0f69ba89631c7711e'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Am Donnerstag, den 1. Dezember 2022 hat sich die Grazer Community beim E-Commerce Meet-up #1 powered by ACL zum Thema <strong>Road to Headless E-Commerce<\/strong>\u00a0im Lendhafen (Lendkai 17, 8020 Graz) getroffen. Neben spannenden Talks und Case Studies von Experten der ACL gab es vom Shopware Developer Evangelist Niklas Dz\u00f6sch spannende Einblicke in die Shopware Roadmap.<\/p>\n<p>Die ACL lieferte dabei Referenzprojekte hinsichtlich Basisimplementierung (All-in-One) vs. Headless Commerce, Time-to-Market, Entscheidungsfaktoren und vieles mehr. Shopware hingegen widmete sich dem Thema Headless without the pain und teilte mit der Community ihr Wissen sowie ihre Expertise.<\/p>\n<p>Bei einer Podiumsdiskussion und Q&amp;A wurde das Thema Headless E-Commerce abschlie\u00dfend von allen Perspektiven beleuchtet und anschlie\u00dfend gab es noch Zeit sowie Raum zum Austausch &amp; Networking.<\/p>\n<p>In diesem Sinne danke an alle Speaker und Teilnehmer*innen, denn gemeinsam haben wir die Meet-Ups zur\u00fcck in den Grazer Raum gebracht!<\/p>\n<p>\u00a9 Valerie Maltseva<\/p>\n<\/div>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54\">\n#top .flex_column.av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-av_one_fifth-55bb6f914294416abf1d6cb09d8bcc54 av_one_fifth  avia-builder-el-11  el_after_av_three_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-av_section-a49698fb9b3fb1ce845937d087cb9132 main_color avia-section-default avia-no-border-styling  avia-builder-el-12  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9308'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-av_one_full-35debc7e09d7652db71af3b8cdfac68a sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-av_one_full-35debc7e09d7652db71af3b8cdfac68a av_one_full  avia-builder-el-13  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-av_post_metadata-4d7734c8c98f7e0326a0c0f1dc3267be av-metadata-container-align-left  avia-builder-el-14  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><div class=\"av-post-metadata-author-wrapper\"><div class=\"av-post-metadata-author-avatar-wrapper\"><span class=\"acl-avatar\" style=\"background-color:#f0a844;color:#ffffff;\"><span class=\"acl-avatar-text\">A<\/span><\/span><\/div><div class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\"><span class=\"av-post-metadata-author-name-text\">ACL<\/span><\/a><\/span><\/div><\/div><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >1. December 2022<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-av_one_full-4d1e7319a0d315350e435fe0f536a6e9 av_one_full  avia-builder-el-15  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-7imzx8-41297418e33bbe4e0f9f035027fafeb3'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><div class=\"image-text__text\">\n<p>Am Donnerstag, den 1. Dezember 2022 hat sich die Grazer Community beim E-Commerce Meet-up #1 powered by ACL zum Thema <strong>Road to Headless E-Commerce<\/strong>\u00a0im Lendhafen (Lendkai 17, 8020 Graz) getroffen. Neben spannenden Talks und Case Studies von Experten der ACL gab es vom Shopware Developer Evangelist Niklas Dz\u00f6sch spannende Einblicke in die Shopware Roadmap.<\/p>\n<p>Die ACL lieferte dabei Referenzprojekte hinsichtlich Basisimplementierung (All-in-One) vs. Headless Commerce, Time-to-Market, Entscheidungsfaktoren und vieles mehr. Shopware hingegen widmete sich dem Thema Headless without the pain und teilte mit der Community ihr Wissen sowie ihre Expertise.<\/p>\n<p>Bei einer Podiumsdiskussion und Q&amp;A wurde das Thema Headless E-Commerce abschlie\u00dfend von allen Perspektiven beleuchtet und anschlie\u00dfend gab es noch Zeit sowie Raum zum Austausch &amp; Networking.<\/p>\n<p>In diesem Sinne danke an alle Speaker und Teilnehmer*innen, denn gemeinsam haben wir die Meet-Ups zur\u00fcck in den Grazer Raum gebracht!<\/p>\n<p>\u00a9 Valerie Maltseva<\/p>\n<\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-av_section-d4945e6f09914d9c87cc12ad51967326 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-17  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9308'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-av_one_full-4d1e7319a0d315350e435fe0f536a6e9 av_one_full  avia-builder-el-18  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-av_textblock-caa6823d6be4bcf17fd6322d3c04cc69'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19799 slide-parity-odd' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/ki-attributsextraktion\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-300x157.png\" class=\"wp-image-19801 avia-img-lazy-loading-19801 attachment-medium size-medium wp-post-image\" alt=\"\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7-705x369.png 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/ki-attributsextraktion\/'>Produktpflege mit KI &#8211; Kontrolle durch Menschen<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-Attributsextraktion aus Bildern reduziert manuelle Produktdatenpflege im PIM. Erfahre, wie das Feature Produkteigenschaften erkennt, Daten konsistenter macht und Teams entlastet.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 7. September 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 6 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/09\/Website-Blog-BilderDesigns-7.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>628<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Elisabeth Schallerl<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Elisabeth Schallerl<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-12-01T13:30:00+01:00\" >2026-09-07 15:56:33<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-09-07 16:12:05<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Produktpflege mit KI &#8211; Kontrolle durch Menschen<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19726 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/machine-equity\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-300x157.png\" class=\"wp-image-19727 avia-img-lazy-loading-19727 attachment-medium size-medium wp-post-image\" alt=\"Blog Header Machine Equity\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity-705x369.png 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity.png 1200w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/machine-equity\/'>Von Brand Equity zu Machine Equity<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI kann nur empfehlen, was sie versteht. Im Agentic Commerce werden strukturierte Produktdaten zur Voraussetzung f\u00fcr Sichtbarkeit. Der Beitrag zeigt, warum PIM zur Grundlage f\u00fcr Machine Equity wird und wie KI Produktdatenprozesse effizienter macht.<\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 18. August 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 6 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/Machine-Equity.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>628<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1200<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-12-01T13:30:00+01:00\" >2026-08-18 15:50:36<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-08-19 11:19:01<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Von Brand Equity zu Machine Equity<\/span><\/span><\/span><\/article><article class='slide-entry flex_column  av_one_third  post-entry post-entry-19645 slide-parity-odd post-entry-last' data-categories='blog,ressourcen' data-tags='e-commerce,markttrends'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/' class='slide-image-link' tabindex='-1' aria-hidden='true'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"202\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg\" class=\"wp-image-9111 avia-img-lazy-loading-9111 attachment-medium size-medium wp-post-image\" alt=\"Mitarbeitende am Service-Counter im ACL-Office\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-300x202.jpg 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1030x692.jpg 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-768x516.jpg 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1536x1033.jpg 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-2048x1377.jpg 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-18x12.jpg 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-100x67.jpg 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-130x87.jpg 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-461x310.jpg 461w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-1500x1008.jpg 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-705x474.jpg 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><span class='slide-tag-label'>E-Commerce<\/span><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/customer-service-im-e-commerce\/'>Customer Service im E-Commerce<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Eine Bestellung kommt nicht an, eine R\u00fccksendung h\u00e4ngt in der Bearbeitung, die Lieferadresse muss ge\u00e4ndert werden oder es gibt einfach eine Frage zum Produkt. Genau in diesen Momenten entscheidet sich, ob aus einem Problem Frust entsteht - oder Vertrauen. <\/div><div class='slide-meta-info'><span class='slide-meta-date'><svg class='calendar-icon' xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\">\n  <rect width=\"18\" height=\"18\" x=\"3\" y=\"4\" rx=\"2\" ry=\"2\"\/>\n  <line x1=\"16\" x2=\"16\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"8\" x2=\"8\" y1=\"2\" y2=\"6\"\/>\n  <line x1=\"3\" x2=\"21\" y1=\"10\" y2=\"10\"\/>\n  <path d=\"M8 14h.01\"\/>\n  <path d=\"M12 14h.01\"\/>\n  <path d=\"M16 14h.01\"\/>\n  <path d=\"M8 18h.01\"\/>\n  <path d=\"M12 18h.01\"\/>\n  <path d=\"M16 18h.01\"\/>\n<\/svg>\n 29. July 2026<\/span><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 10 min<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2022\/07\/ACL-Office_Service_querformat_5426x3648px-scaled.jpg<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1721<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2560<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/08\/acl-logo-black-300x113-1.webp<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2022-12-01T13:30:00+01:00\" >2026-07-29 13:38:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-07-29 13:40:03<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Customer Service im E-Commerce<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-av_button-6ddc5cd1186811bb445dd18d4969f2fa-wrap avia-button-center  avia-builder-el-21  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-av_button-6ddc5cd1186811bb445dd18d4969f2fa\">\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-av_button-6ddc5cd1186811bb445dd18d4969f2fa:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-av_button-6ddc5cd1186811bb445dd18d4969f2fa av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\" aria-hidden=\"true\">\n<title id='av-svg-title-2'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-2'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Zum ersten Mal in diesem Format hat die ACL spannende Player und Interessierte rund um das Thema E-Commerce Software und Use Cases im E-Commerce Meet-Up #1 in Graz zusammengebracht.\u202f<\/p>","protected":false},"author":5,"featured_media":9309,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"acl_reading_time":0,"footnotes":""},"categories":[119,126],"tags":[109],"class_list":["post-9308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ressourcen","tag-events"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meet-Up: Road to Headless E-Commerce<\/title>\n<meta name=\"description\" content=\"Die ACL hat spannende Player und Interessierte rund um das Thema E-Commerce Software und Use Cases im E-Commerce in Graz zusammengebracht.\u202f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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