{"id":9486,"date":"2023-04-27T08:54:35","date_gmt":"2023-04-27T06:54:35","guid":{"rendered":"https:\/\/www.acl.at\/?p=9486"},"modified":"2026-06-12T10:55:28","modified_gmt":"2026-06-12T08:55:28","slug":"direct-to-consumer","status":"publish","type":"post","link":"https:\/\/www.acl.at\/en\/ressourcen\/direct-to-consumer\/","title":{"rendered":"Direct-to-Consumer: Auf was es im Aufbau eines E-Commerce Kanals ankommt"},"content":{"rendered":"<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mqaovlhd-a3ce51ddeda3c88bb0d049e51ff1e86f\">\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-wrapper{\nbackground:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);\n}\n#top #wrap_all #main .acl-hero-banner .acl-hero-banner-title_second{\ncolor:#f0a844;\n}\n<\/style>\n<div id='av-mqaovlhd-a3ce51ddeda3c88bb0d049e51ff1e86f'  class='acl-hero-banner avia-section main_color   avia-builder-el-0  el_before_av_section  avia-builder-el-first container_wrap fullsize'  ><div class='acl-hero-banner-wrapper'  style='background:linear-gradient(to right, rgba(239,139,0,0.07), rgba(149,213,247,0.09), #ffffff);--min-height:20vh;--min-height-mobile:20vh;'>\n                        <div class='container acl-hero-banner-inner acl-hero-banner-has-image acl-hero-banner--right av-animated-generic pop-up' style=''><div class='acl-hero-banner-content'><div class='acl-hero-banner-pill'> <span data-av_svg_icon='dot' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"7\" height=\"32\" viewbox=\"0 0 7 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Dot<\/title>\n<desc id='av-svg-desc-1'>Dot<\/desc>\n<path d=\"M3.52 12.48q1.472 0 2.496 1.024t1.024 2.496q0 1.408-1.024 2.464t-2.496 1.056-2.496-1.056-1.024-2.464q0-1.472 1.024-2.496t2.496-1.024z\"><\/path>\n<\/svg><\/span> <span>Markttrends<\/span><\/div><h1 class='acl-hero-banner-titles'><span class='acl-hero-banner-title_first'>Direct-to-Consumer: Auf was es im Aufbau eines E-Commerce Kanals ankommt<\/span><\/h1><\/div><div class='acl-hero-banner-image'><img class='avia_image' style='object-position:center;--object-fit:cover' src='https:\/\/www.acl.at\/wp-content\/uploads\/2023\/04\/Direct-to-Consumer_ACL-Full-Service-Loesungen-1030x538.png' alt='Screenshot: E-Commerce-Kanal-Aufbau im Full-Service-Kontext' \/><\/div><\/div>\n                    <\/div><\/div>\n<div id='av_section_1'  class='avia-section av-139prj2-8afe49c0c3a3515dd35d0bf2f6dde269 main_color avia-section-default avia-no-border-styling  avia-builder-el-1  el_after_hero_banner  el_before_av_section  av-medium-hide av-small-hide av-mini-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9486'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-1205w1a-1c41073d1b9716da332ed3408ce85672 sc-av_one_fifth av-equal-height-column-flextable'><div  class='flex_column av-1205w1a-1c41073d1b9716da332ed3408ce85672 av_one_fifth  avia-builder-el-2  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-zuh1b2-442a053d9c2bedf139ee1267a4855d2e av_two_fifth  avia-builder-el-3  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-ypawtq-6b69b2c9f606b23da87e5f40e67fe6dd av-metadata-container-align-left  avia-builder-el-4  avia-builder-el-no-sibling  av-metadata-container-1'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >27. April 2023<\/span><\/span><\/span><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-seyjry-52f65bbd77854cc279fb846689eabb43 av_one_fifth  avia-builder-el-5  el_after_av_two_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='avia-button-wrap av-r89zf2-575fa9b2055a2057ba5bf26ac2de59fd-wrap avia-button-right  avia-builder-el-6  avia-builder-el-no-sibling'><a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-r89zf2-575fa9b2055a2057ba5bf26ac2de59fd av-link-btn avia-icon_select-yes-left-icon avia-size-small avia-position-right avia-color-theme-color'   aria-label=\"Alle Beitr\u00e4ge\"><span class='avia_button_icon avia_button_icon_left avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='reply' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"29\" height=\"32\" viewbox=\"0 0 29 32\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Reply<\/title>\n<desc id='av-svg-desc-2'>Reply<\/desc>\n<path d=\"M28.8 26.88q-2.752-4.864-6.656-6.304t-10.56-1.44v6.976l-11.584-10.688 11.584-10.304v6.144q2.88 0 5.376 0.864t4.192 2.24 3.072 3.040 2.208 3.328 1.408 3.040 0.768 2.208z\"><\/path>\n<\/svg><\/span><span class='avia_iconbox_title' >Alle Beitr\u00e4ge<\/span><\/a><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ptgf7y-02b58c99468c4ea549212388c95668a6 av_one_fifth  avia-builder-el-7  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_table_cell av-equal-height-column av-align-middle'     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-o5mcxa-83942cbaf59723868dbd64488e16f62b\">\n#top .flex_column.av-o5mcxa-83942cbaf59723868dbd64488e16f62b{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-o5mcxa-83942cbaf59723868dbd64488e16f62b{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-o5mcxa-83942cbaf59723868dbd64488e16f62b av_one_fifth  avia-builder-el-8  el_after_av_one_fifth  el_before_av_three_fifth  first flex_column_div  column-top-margin'     ><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mdru0e-9e9ed5969e2b27abe0e4476e2feb14dd\">\n#top .flex_column.av-mdru0e-9e9ed5969e2b27abe0e4476e2feb14dd{\nmargin-top:30px;\n}\n.responsive #top #wrap_all .flex_column.av-mdru0e-9e9ed5969e2b27abe0e4476e2feb14dd{\nmargin-top:30px;\n}\n<\/style>\n<div  class='flex_column av-mdru0e-9e9ed5969e2b27abe0e4476e2feb14dd av_three_fifth  avia-builder-el-9  el_after_av_one_fifth  avia-builder-el-last  flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-uxyvb2-718ddd8539d3a577a47f214fb6a1c72b'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Direct-to-Consumer (DTC) Strategie aufzubauen, bedeutet neue Wege zu gehen<\/p>\n<p><i><span data-contrast=\"auto\">Doch warum sollte man als Unternehmen den Schritt Richtung Direct-to-Consumer wagen?<\/span><\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Der Erfolg von DTC wird bei entsprechender Markenbekanntheit durch die direkte Interaktion der Verbraucher:innen mit den Hersteller:innen getrieben. Unternehmen k\u00f6nnen mit der DTC-Strategie ihre Produkte und Dienstleistungen direkt an die Verbraucher:innen verkaufen, anstatt den Weg \u00fcber Einzelh\u00e4ndler oder andere Drittanbieter zu gehen. Dies gibt Unternehmen <span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">vor allem eines: <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">mehr <\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Unabh\u00e4ngigkeit sowie direkten Einfluss auf <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">ihre Markenbotschaft<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> und direk<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">ten Zugriff auf Kunden- und Bestelldaten. <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Diese Daten <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">bieten die Basis f\u00fcr ein besseres Verst\u00e4ndnis \u00fcber die <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226733179 BCX9\">Nutzer<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226733179 BCX9\">:innen<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> und das Nutzungsverhalten, welches wiederum f\u00fcr <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">personalisierte Angebote und eine <\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">bessere <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Kundenbindung<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> genutzt werden kann<\/span><\/span><\/span><span class=\"TrackChangeTextDeletionMarker TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun TrackChangeTextDeletion SCXW226733179 BCX9\">.<\/span><\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Es ist jedoch wichtig zu beachten, dass ein DTC-Modell auch Herausforderungen mit sich bringen kann. Dazu geh\u00f6ren ein funktionierendes Logistiksystem, eine sichere Zahlungsabwicklung oder ein qualitativ hochwertiger Kundenservice \u2013 sprich alle Aspekte des Verkaufsprozesses. Ein zuverl\u00e4ssiger Dienstleister kann Unternehmen dabei helfen, diese Anforderungen zu meistern und den Direktverkauf an ihre Kund:innen erfolgreich zu gestalten. Wir als ACL bieten ganzheitliche Service-Dienstleistungen f\u00fcr Commerce-Konzepte, Projektumsetzungen und den vollst\u00e4ndigen Betrieb von Commerce-L\u00f6sungen. Mehr Informationen dazu findet ihr bei unseren <a href=\"https:\/\/www.acl.at\/en\/full-service\/\">Full-Service-L\u00f6sungen<\/a>.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zusammengefasst bietet Direct-to-Consumer Unternehmen die M\u00f6glichkeit, ihr Gesch\u00e4ft weiterzuentwickeln und eine starke Kundenbasis aufzubauen. Mit der richtigen Planung und Umsetzung kann DTC zu einem wichtigen Faktor f\u00fcr den Erfolg eines Unternehmens werden. Und mit uns als erfahrene sowie zuverl\u00e4ssige Partnerin<strong> bringen wir Ihr E-Commerce-Business auf die n\u00e4chste Stufe<\/strong>!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section av-j7lr1q-f854f8553942c6826b18bb4b9ea4f15d main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_section  el_before_av_section  av-desktop-hide avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9486'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-hbf6um-ab46a52acbc1f5792c24014ae6d79812 sc-av_one_full av-equal-height-column-flextable'><div  class='flex_column av-hbf6um-ab46a52acbc1f5792c24014ae6d79812 av_one_full  avia-builder-el-12  el_before_av_one_full  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle'     ><div  class='av-post-metadata-container av-1inkxq-f31eb390d062b5443d21526841190e7b av-metadata-container-align-left  avia-builder-el-13  avia-builder-el-no-sibling  av-metadata-container-2'><div class='av-post-metadata-container-inner'><span class=\"av-post-metadata-content av-post-metadata-meta-content\"><span class=\"av-post-metadata-content av-post-metadata-author\"  itemprop=\"author\" ><span class=\"av-metadata-before av-metadata-before-author\">by<\/span><span class=\"av-post-metadata-author-link\" ><a href=\"https:\/\/www.acl.at\/en\/author\/aclmarketing\/\"  rel=\"author\">ACL<\/a><\/span><\/span><span class=\"av-post-metadata-content av-post-metadata-separator\">\/<\/span><span class=\"av-post-metadata-content av-post-metadata-published\"><span class=\"av-post-metadata-published-date\" >27. April 2023<\/span><\/span><\/span><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><div  class='flex_column av-aso6qm-4237ebc1ea8f7756070faa5f7b07d391 av_one_full  avia-builder-el-14  el_after_av_one_full  avia-builder-el-last  first flex_column_div  column-top-margin'     ><section  class='av_textblock_section av-2efhhq-22a2a78e3d0ad9c223b33b4a64eea9ab'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>Eine Direct-to-Consumer (DTC) Strategie aufzubauen, bedeutet neue Wege zu gehen<\/p>\n<p><i><span data-contrast=\"auto\">Doch warum sollte man als Unternehmen den Schritt Richtung Direct-to-Consumer wagen?<\/span><\/i><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Der Erfolg von DTC wird bei entsprechender Markenbekanntheit durch die direkte Interaktion der Verbraucher:innen mit den Hersteller:innen getrieben. Unternehmen k\u00f6nnen mit der DTC-Strategie ihre Produkte und Dienstleistungen direkt an die Verbraucher:innen verkaufen, anstatt den Weg \u00fcber Einzelh\u00e4ndler oder andere Drittanbieter zu gehen. Dies gibt Unternehmen <span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">vor allem eines: <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">mehr <\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Unabh\u00e4ngigkeit sowie direkten Einfluss auf <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">ihre Markenbotschaft<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> und direk<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">ten Zugriff auf Kunden- und Bestelldaten. <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Diese Daten <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">bieten die Basis f\u00fcr ein besseres Verst\u00e4ndnis \u00fcber die <\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226733179 BCX9\">Nutzer<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SpellingErrorV2Themed SCXW226733179 BCX9\">:innen<\/span><\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> und das Nutzungsverhalten, welches wiederum f\u00fcr <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">personalisierte Angebote und eine <\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">bessere <\/span><\/span><\/span><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\">Kundenbindung<\/span><\/span><span class=\"TrackChangeTextInsertion TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW226733179 BCX9\"> genutzt werden kann<\/span><\/span><\/span><span class=\"TrackChangeTextDeletionMarker TrackedChange SCXW226733179 BCX9\"><span class=\"TextRun SCXW226733179 BCX9\" lang=\"DE-AT\" xml:lang=\"DE-AT\" data-contrast=\"auto\"><span class=\"NormalTextRun TrackChangeTextDeletion SCXW226733179 BCX9\">.<\/span><\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"auto\">Es ist jedoch wichtig zu beachten, dass ein DTC-Modell auch Herausforderungen mit sich bringen kann. Dazu geh\u00f6ren ein funktionierendes Logistiksystem, eine sichere Zahlungsabwicklung oder ein qualitativ hochwertiger Kundenservice \u2013 sprich alle Aspekte des Verkaufsprozesses. Ein zuverl\u00e4ssiger Dienstleister kann Unternehmen dabei helfen, diese Anforderungen zu meistern und den Direktverkauf an ihre Kund:innen erfolgreich zu gestalten. Wir als ACL bieten ganzheitliche Service-Dienstleistungen f\u00fcr Commerce-Konzepte, Projektumsetzungen und den vollst\u00e4ndigen Betrieb von Commerce-L\u00f6sungen. Mehr Informationen dazu findet ihr bei unseren <a href=\"https:\/\/www.acl.at\/en\/full-service\/\">Full-Service-L\u00f6sungen<\/a>.<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">Zusammengefasst bietet Direct-to-Consumer Unternehmen die M\u00f6glichkeit, ihr Gesch\u00e4ft weiterzuentwickeln und eine starke Kundenbasis aufzubauen. Mit der richtigen Planung und Umsetzung kann DTC zu einem wichtigen Faktor f\u00fcr den Erfolg eines Unternehmens werden. Und mit uns als erfahrene sowie zuverl\u00e4ssige Partnerin<strong> bringen wir Ihr E-Commerce-Business auf die n\u00e4chste Stufe<\/strong>!<\/span><span data-ccp-props=\"{\">\u00a0<\/span><\/div>\n<\/div><\/section><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-8xjka6-a00b891175f2cf176e685b2a74eb4ef4 main_color avia-section-no-padding avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-9486'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-8185ke-7f426dfb36ca8446662f2320a17e89ab av_one_full  avia-builder-el-17  avia-builder-el-no-sibling  first flex_column_div'     ><section  class='av_textblock_section av-54tkxa-ba940d356e95fbf8ea7b6b7ef7d77c13'   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Weitere Artikel:<\/h3>\n<\/div><\/section><br \/>\n<div  data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:false,&quot;interval&quot;:&quot;5&quot;,&quot;loop_manual&quot;:true,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-grid-active avia-content-slider1 avia-content-slider-3 news-element' data-columns='3'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class='slide-entry-wrap first'><article class='slide-entry flex_column av_one_third  post-entry post-entry-18690 slide-parity-odd' data-categories='news,ressourcen' data-tags='events'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp\" class=\"wp-image-18694 avia-img-lazy-loading-18694 attachment-medium size-medium wp-post-image\" alt=\"Agentic Coding Workshop\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/agentic-coding-workshop\/'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Im Agentic Coding Workshop mit Mario Zechner wurde klar: KI-Agenten sind keine Wundermittel, sondern Werkzeuge, die stark vom Kontext abh\u00e4ngen. Entscheidend sind saubere Architektur, klare Regeln und ein konsequenter Human-in-the-Loop.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>30. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Website-Blog-BilderDesigns-3-710x375.png.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-27T08:54:35+02:00\" >2026-04-30 10:24:10<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 21:48:24<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Agentic Coding statt KI-Hype: Reality-Check im Grazer HQ mit Mario Zechner<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18681 slide-parity-even' data-categories='blog,ressourcen' data-tags='e-commerce'><div class='slide-image'><span class='slide-category-tag'>Blog<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"157\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png\" class=\"wp-image-18683 avia-img-lazy-loading-18683 attachment-medium size-medium wp-post-image\" alt=\"Beitragsbild AI Text\u00fcbersetzung und - generierung\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-300x157.png 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1030x539.png 1030w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-768x402.png 768w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1536x804.png 1536w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-2048x1072.png 2048w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-18x9.png 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-100x52.png 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-130x68.png 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-592x310.png 592w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-1500x785.png 1500w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-710x375.png 710w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1-705x369.png 705w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><small class='avia-copyright'>ACL<\/small><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/automatisierte-uebersetzungen\/'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/a><\/h3><div class='slide-entry-excerpt entry-content'>KI-gest\u00fctzte Textgenerierung und \u00dcbersetzung im Einsatz: Wie ACL Prozesse skaliert, Kosten reduziert und Internationalisierung effizient umsetzt.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>21. April 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/06\/Must-haves-2026-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>1099<\/span>\n\t\t\t\t\t\t<span itemprop='width'>2100<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-27T08:54:35+02:00\" >2026-04-21 10:10:14<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-15 11:45:33<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>1 Mio + automatisierte \u00dcbersetzungen \u2013 so skaliert die ACL<\/span><\/span><\/span><\/article><article class='slide-entry flex_column av_one_third  post-entry post-entry-18658 slide-parity-odd post-entry-last' data-categories='news,ressourcen' data-tags='awards'><div class='slide-image'><span class='slide-category-tag'>News<\/span><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/' class='slide-image-link'><img decoding=\"async\" loading=\"lazy\" width=\"300\" height=\"158\" src=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp\" class=\"wp-image-18679 avia-img-lazy-loading-18679 attachment-medium size-medium wp-post-image\" alt=\"E-Commerce Expo Berlin\" srcset=\"https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-300x158.webp 300w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-18x10.webp 18w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-100x53.webp 100w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-130x69.webp 130w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-587x310.webp 587w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg-705x372.webp 705w, https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp 710w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><span class='image-overlay'><\/span><\/a><\/div><div class='slide-content'><h3 class='slide-entry-title'><a href='https:\/\/www.acl.at\/en\/ressourcen\/e-commerce-expo-berlin\/'>Silber bei den E-Commerce Germany Awards 2026<\/a><\/h3><div class='slide-entry-excerpt entry-content'>Silber bei den E-Commerce Germany Awards 2026: ACL belegt den 2. Platz in der Kategorie \u201eOmnichannel & Integration\u201c. Im Rahmen der E-Commerce Berlin Expo diskutierten Branchenvertreter zudem zentrale Themen wie Integration, KI-Dynamik und Entscheidungs\u00adgeschwindigkeit im Handel.<\/div><div class='slide-meta-info'><span class='slide-meta-reading-time'><img src='https:\/\/www.acl.at\/wp-content\/themes\/enfold-child\/images\/clock-icon.svg' class='clock-icon' alt=''> 7 min<\/span><span class='slide-meta-date'>23. February 2026<\/span><\/div><\/div><footer class='entry-footer'><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/02\/2026-02-17_E-Commerce-Expo-Day-1_14-710x375.jpeg.webp<\/span>\n\t\t\t\t\t\t<span itemprop='height'>375<\/span>\n\t\t\t\t\t\t<span itemprop='width'>710<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>ACL<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/www.acl.at\/wp-content\/uploads\/2026\/04\/acl-logo-black-300x113.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>ACL<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-04-27T08:54:35+02:00\" >2026-02-23 10:04:06<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-06-12 10:07:28<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Silber bei den E-Commerce Germany Awards 2026<\/span><\/span><\/span><\/article><\/div><\/div><\/div><br \/>\n<div  class='avia-button-wrap av-aknb2-62192c6a604de815f2506908e57990e8-wrap avia-button-center  avia-builder-el-20  el_after_av_postslider_acl  avia-builder-el-last'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-aknb2-62192c6a604de815f2506908e57990e8\">\n#top #wrap_all .avia-button.av-aknb2-62192c6a604de815f2506908e57990e8{\nmargin:0 0 50px 0;\n}\n#top #wrap_all .avia-button.av-aknb2-62192c6a604de815f2506908e57990e8:hover{\ncolor:#444444;\ntransition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-aknb2-62192c6a604de815f2506908e57990e8:hover .avia-svg-icon svg:first-child{\nfill:#444444;\nstroke:#444444;\n}\n<\/style>\n<a href='https:\/\/www.acl.at\/en\/ressourcen\/'  class='avia-button av-aknb2-62192c6a604de815f2506908e57990e8 av-link-btn avia-icon_select-yes-right-icon avia-size-large avia-position-center avia-color-theme-color-subtle avia-font-color-theme-color-subtle'   aria-label=\"Alle Artikel ansehen\"><span class='avia_iconbox_title' >Alle Artikel ansehen<\/span><span class='avia_button_icon avia_button_icon_right avia-svg-icon avia-font-svg_acl-icons' data-av_svg_icon='arrow-right-btn' data-av_iconset='svg_acl-icons'><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewbox=\"0 0 24 24\" fill=\"none\" preserveaspectratio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Arrow-right-btn<\/title>\n<desc id='av-svg-desc-3'>Arrow-right-btn<\/desc>\n  <path d=\"M5 12H19M19 12L12 5M19 12L12 19\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg><\/span><span class='avia_button_background avia-button avia-color-theme-color-highlight' ><\/span><\/a><\/div><\/p><\/div>\n<\/p>","protected":false},"excerpt":{"rendered":"<p>Der direkte Kundenkontakt wird f\u00fcr Markenhersteller immer wichtiger \u2013 diesen \u00fcber den Aufbau von eigenen Vertriebskan\u00e4len zu gew\u00e4hrleisten ist f\u00fcr viele Marken ein wichtiger Schritt. 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